Major giftware company extends licensing relationship with card publisher
Lesser & Pavey has extended its licensing links with greeting card publisher Peartree Heybridge by offering its Bee-tanical designs across fine china mugs and coasters.
Drawn by talented artist Sarah Boddy, known for her Peartree Heybridge Camilla & Rose humorous collections which are also licensed to Lesser & Pavey for gifts, Bee-tanical combines delicately-captured flowers and bees.
For its exclusive licence Lesser & Pavey has taken the stationery collection on to mugs and coasters which are available to order now, and it will be expanded into wine glasses, china jugs and more.
L&P’s head of marketing Sally Pavey said: “The range features several terrific illustrations of popular flowers – from sunflowers, alliums and honeysuckle, to bluebells, lavender and daisies – and each item comes in bright and colourful gift packaging, making them ideal for friends and family or a special occasion.”
The company has also launched a new Madelaine By Hearts Designs range, based on the ongoing licensing agreement with card publisher Hearts Designs. The special occasions gift range includes china mugs, wine glasses, candles and sets of diffusers.
Exclusively licensed to L&P, each item comes gift packaged and finished with a diamante bow – and there’s a Madelaine Wedding collection too which offers gifts for a wedding, anniversary or engagement.
Other licensing agreements Lesser & Pavey has forged with greeting card publishers include its collections with Bewilderbeest and Bug Art.
