The Ladder Club was launched approaching 20 years ago by Lynn Tait (of The Lynn Tait Gallery) as a non-profit making initiative to help would-be or fledgling greeting card publishers climb onto ‘the greeting card ‘ladder’. Although Lynn sadly passed away in June 2017, her legacy lives on in The Ladder Club.
Lynn, a veteran of card publishing and retailing herself, together with Jakki Brown, co-owner of Progressive Greetings Worldwide joined forces to organise one day seminars for Ladder Clubbies. The vision for The Ladder Club has also been embraced by key trade suppliers, experienced card publishers, the GCA and other industry experts who give their time to speak at the seminars and offer support through a closed Facebook group.
The Ladder Club has evolved and gathered pace over the years and now comprises two one day seminars (on two subsequent days.
Day One seminar is dedicated to would-be or fledgling card companies. The agenda will cover the rudiments of greeting card publishing – avoiding the early pitfalls, all the production queries and quandaries, how to price your cards, how to get your cards to market, preparing for trade shows and the advantages of being in The Ladder Club! If you have never attended a Ladder Club seminar before, then this one is for you.
Day Two is aimed at publishers who have attended a Day One Ladder Club seminar before. It is for publishers who have been trading for a little while, have made their trade show debut and want to know more about growing their business through better economies of scale, agents, licensing, supplying multiple retailers, brokerage, export. The agenda of the Day Two seminar changes every year to make it interesting and informative for those publishers who have attended previously.
The dates of The Ladder Club 2018 seminars have been confirmed as Tuesday 6 November and Wednesday 7 November. The seminars will take place, as usual, in the Cliffs Pavilion, Westcliff on Sea, Essex. Delegates are encouraged to arrive the evening prior and attend a relaxed dinner so that the networking gets off to a great start.
For more Information about The Ladder Club contact PG’s Tracey Arnaud on email@example.com or call her on 01234 740051/ 07957 212062, or email Jakki Brown on firstname.lastname@example.org or call her on 0207 700 6740.
To attend a Ladder Club seminar costs £85 (including VAT) (and includes lunch and refreshments). Each seminar fills up quickly and spaces are limited.
For a flavour of what it’s like to attend The Ladder Club seminars, see below;