Lesser & Pavey taps into greeting card creativity

Bewilderbeest and Peartree Heybridge clinch licensing deals with L&P

 

Major giftware and homewares firm Lesser & Pavey has double-tapped into greeting card creativity with several of its newest launches based on licensing agreements with publishers Bewilderbeest and Peartree Heybridge.

“To say that PG Live 2022 was a really good show for us to visit is somewhat of an understatement, as it was there that we spotted both Bewilderbeest and Peartree Heybridge and immediately saw the potential of translating several of their brands onto collections of gift and homewares products in time to catch the Christmas market,” L&P’s director Jonny Greves told PG Buzz, having visited the June trade show with managing director Julian Hunt.

Above: Camilla & Rose products from Lesser & Pavey, which feature two best friends covering topics close to a woman’s heart, such as chocolate, shoes, handbags, diets, wine, and men
Above: Camilla & Rose products from Lesser & Pavey, which feature two best friends covering topics close to a woman’s heart, such as chocolate, shoes, handbags, diets, wine, and men

And they wasted no time, with the resultant products from the licensing collaborations with both publishers launching officially at the recent Autumn Fair.

For Iain Hamilton, founder of Bewilderbeest, the tie-up with Lesser & Pavey continues something of a purple patch for the newbie publisher, as his quirky, humorous cards are not only featuring in the finals of The Henries awards, but he himself is also a contender in The Lynn Tait Most Promising Young Designer Or Artist category to boot.

Above: Mr Bewilderbeest himself – Iain Hamilton
Above: Mr Bewilderbeest himself – Iain Hamilton

“The Lesser & Pavey licensing deal was a pretty unexpected but very welcome outcome from PG Live,” commented Iain. “We’d been considering licensing, but thought it might be something we would look into more seriously next year. Then Jonny and Julian arrived on the stand, seemed very keen on our designs and we agreed to meet the week after PG Live.

“When we went through our designs with them, they ended up picking more designs than they initially planned, and next thing we knew I was sending various image files over!”

Translating the 2D designs on to different products, such as mugs, mats, and tea towels, Iain said was fairly straightforward, adding: “Adam at Lesser & Pavey, their art ninja/head of design, adapted most of our designs for us – I barely had to lift a Photoshop finger! It’s great that Lesser & Pavey has licensed newbies like us, and hopefully I’ll come up with more nonsense for them to print on to various homeware.”

Above: A selection of one of the Bewilderbeest collections from L&P
Above: A selection of one of the Bewilderbeest collections from L&P

Each item in the collection features one of Bewilderbeest’s sometimes-absurd illustrations and captions.  The range includes notebooks as well as fine china mugs, ceramic coasters, drinking glasses, laptrays, sets of tablemats and coasters as well as cotton tea towels.

While Bewilderbeest is a relative newcomer, Peartree Heybridge is one of the most established brands in the sector, with its Camilla and Rose collection by artist Sarah Boddy, being a humour mainstay for many retailers, a status reinforced by it reaching this year’s finals in The Henry Cole Classic category, for ranges that have stood the test of time.

As well as Camilla & Rose, Lesser & Pavey has also licensed designs from Peartree Heybridge’s Just Saying, Unravelled Sports and Bee-tanicals card brands, which are all created by Sarah and now feature on an extensive range of giftware and homeware, including notebooks, fine china mugs, ceramic coasters, drinking glasses, laptrays, tablemats, coasters, andcotton tea towels.

Above: Some of L&P’s Unravelled Sports and Bee-tanicals products licensed from Peartree Heybridge
Above: Some of L&P’s Unravelled Sports and Bee-tanicals products licensed from Peartree Heybridge

Peartree Heybridge director Louise Martin commented: “We’re very excited with the prospect of our brands extending into new products and are always looking for potential connections, especially from the trade shows where we can be seen by so many more people. This year PG Live was a great networking opportunity for us and we look forward to other new relationships developing.

“Working with L&P has been quick and easy, the guys are very straightforward to deal with and we have relied on their product expertise to translate the cards on to new products.”

Top: L&P’s Jonny Greves on the Autumn Fair stand

MORE NEWS
Henries host Feature image
 
Just nine days before host Patrick Kielty announces 2022 winners at fab 50s fling...
CF half-year Feature image
 
Customers’ return to High Street brings £14.3m pre-tax profit in half-year results...
Hallmark woodland Feature image
 
Publisher to make a 20p donation from every online order to the environmental charity...
Heinz moonpig Feature image
 
Online retailer’s card range marks smilestones for new parents...
Snowdog ukg Feature image
 
Publisher’s sculpture celebrates creativity and sentiment with art trail helping ill adults...
TOYW roundup Feature image
 
Schools, publishers, retailers and designers show full engagement...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.