Lesser & Pavey gets the bug

Publisher Bug Art’s Kooks collection is licensed gift firm’s latest offer



Given pride of place on the Lesser & Pavey stand at Spring Fair, bright and fun illustrations from Bug Art are the latest greeting card licensing collaboration for the major giftware company having found inspiration through Progressive Greetings magazine.

“We saw an advert for Bug Art’s Kooks range in PG and were immediately drawn to the distinctive styling of the designs which we knew immediately would translate on to a range of giftware,” commented Jonny Greve, director of Lesser & Pavey.

And that led to the launch of the Kooks range of stationery, gift bags, cushions, fine china mugs, drinking glasses, trays, and ceramic coasters at Spring Fair this week, with the products landing in a few weeks’ time.

Above: The display on the L&P stand at Spring Fair
Above: The display on the L&P stand at Spring Fair

Bug Art’s founder and artist Jane Crowther told PG Buzz that she’d been considering contacting L&P after seeing the company’s products, when the gift company’s md Julian Hunt emailed to see if she was interested in working together, and the result is the collection of nine everyday products featuring 10 Kooks designs each, including a quirky cow, naughty monkey, mad hare and floppy-eared hound.

Above: Cards from Bug Art’s Kooks range
Above: Cards from Bug Art’s Kooks range

“It was perfect timing.” Jane said. “We met up with the L&P crew a couple of times and found them very amiable. We’ve been very impressed with the two-way collaboration and their flexibility to adjust a few things on our suggestion.

“All our card designs are portrait format so the process of fitting them to different product shapes is always challenging. We collaborated with Adam from their design studio and worked together to achieve the best look.

Above: Colourful Kooks characters in Lesser & Pavey’s new collection
Above: Colourful Kooks characters in Lesser & Pavey’s new collection

“Unpacking the boxes of first samples was exciting as it felt like Christmas! After ironing out a few minor issues, we now look forward to seeing the final products. Lesser & Pavey has been a pleasure to work with, as they have been keen to get the product right for both them and us.”

Samples of the Bug Art licensed range are being showcased on Lesser & Pavey’s stand – Hall 5 S Stand D10-E11 – at the NEC as the show runs through until tomorrow, Wednesday, 8 February.

Top: Jonny Greve, L&P director, in front of the Bug Art product display at Spring Fair

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