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Progressive Greetings Worldwide (or ‘PG’ as it is affectionately referred) has been the eyes and ears of the greeting card industry for over 26 years. The team that are at the forefront of PG – Jakki Brown (editor), Warren Lomax (ad director), Gale Astley (deputy editor), Tracey Arnaud (advertisement sales) and Michelle Board (news editor) – have over 85 years of industry heritage between them, but they all still love and are ever passionate about ensuring that PG is there to share all the happenings in this wonderful sector.
Every single month Progressive Greetings delivers a heady mix of interesting news, retailer insights, hard-hitting industry issue articles, trendspotting pieces, great columnists, the latest product releases, international commentary and authoritative in-depth sector reports. All of this has meant PG has earned itself a globally renowned reputation as an editorially-led monthly publication that is totally dedicated to the vibrant greeting card market.
Now with subscribers in over 40 different countries, as well as a strong readership from retail buyers from right across the retail spectrum, publishers large and small as well as a a myriad of trade suppliers, PG is a well loved trade magazine that is widely read by everyone involved in the publishing, retailing and designing of greeting cards.
As greeting cards are retailed in one on every six shops, so PG has a broad reach. It is read by buyers of specialist multiples, small groups, independent card and gift shops, department stores, varietal stores, garden centres, supermarkets, bookstores, online operators and children’s stores.
And reflecting the diverse make-up of the card publishing side of the industry, PG ensures that it covers everything from the largest leading brands right through to the teeniest tiniest new start-ups.
Retailers reveal their best selling ranges in the ever popular What’s Hot section, new releases are showcased in Innovations, industry issues are voiced in Viewpoints while columnists Cardsharp, David Robertson and Jeremy Corner provide extra flavour with their unique perspectives on the trade.
Progressive Greetings is a magazine that no-one who is serious about the greeting card industry ignores. Read it in the office, in the shop, in the bath or even in bed. Let it spice up your life!
Take a look at any copy of Progressive Greetings to get a tasty flavour of what it is all about!
General editorial queries
New products/Innovations – please contact Jakki Brown
The Art Source section is handled by Emma Cain
To read the latest issues of Progressive Greetings Worldwide, plus our specialist industry-specific supplements, click here.