Having only launched a few days ago, the GCA #cardtokeep Instagram campaign is off to a flying start. Card retailers, publishers, trade suppliers and artists are among those to have delved into their personal keepsake boxes and posted some lovely stories, which reinforce the importance of greeting cards in our lives.
Commenting on the engagement, Amanda Fergusson, ceo of the GCA told PG Buzz: “It is wonderful to see the cards and read the stories behind them, as these memories all reinforce the very special role greeting cards play in making connections between people.” As this is a long-term initiative, forming part of the GCA Centenary celebrations, Amanda urges everyone to “please keep posting and mention the campaign to friends, family and contacts outside the trade so its reach can go even wider.”
Amanda requests that the GCA is tagged on @GCA_UK, and remember to #cardtokeep and #gca100, so that submissions can be reposted.
While the #cardtokeep campaign demonstrates how greeting cards have played an enduring role in our past, The Henries greeting card awards celebrate the card ranges of the present that will of course create memories of the future.
As part of its centenary celebrations the GCA is the headline sponsor of The Henries 2019 and, in recognition of this being the association’s milestone year, The Henries will take on a ‘living history’ theme to mark the last hundred years of greeting cards.
“While The Henries awards are prestigious accolades that champion current day creative excellence which is in abundance in UK greeting card industry, it is a pre-eminence based on a strong legacy,” commented Warren Lomax, joint md of Max Publishing, which owns The Henries (as well as Progressive Greetings). “We are delighted to have the GCA on board as a headline sponsor in the association’s milestone year so we can really celebrate the living history of the UK greeting card industry.”
The Henries awards are now open for entry, with categories to cover the entire greeting card spectrum. Entering is not only free, but very easy. A downloadable
entry form is available from the website (http://www.thehenriesawards.co.uk/). The closing date for entries is June 21.
A printed Henries entry form will be distributed to exhibitors at PG Live (which starts tomorrow, Tuesday 4 June and also takes place Wednesday 5 June, at London’s Business Design Centre).
Also making its debut at the show will be a new GCA 100th anniversary GCA ‘card’ which members can use on their stand at PG Live as well as other exhibitions to publicise their membership. These cards replace the former plastic signs that featured the old GCA logo.
The inside of the cards detail GCA membership benefits as well as highlight some of the association’s activities which support its mission of protecting and promoting greeting card sending.
These highlights will be echoed on the GCA’s dedicated area at PG Live, which is located just outside the lunchroom.
Amanda will at the show for the duration and is keen to talk to members and prospective members about #cardtokeep initiative as well as other GCA matters.
The GCA joins 230+ companies who will be exhibiting at PG Live (that starts tomorrow, June 4 and 5) at London’s Business Design Centre). To make sure you are at this amazing celebration of the exciting greeting card industry, register now https://pgl-2019.reg.buzz/
Online registration works really well, but if you don’t have an easily accessible email address or you would just rather speak to someone in real life, please call the PG Live show team on +44 (0) 1635 297070 during office hours.