The GCA today launches an initiative, which champions the importance of greeting cards in all our lives.
Having just gone live on Instagram, the GCA #cardtokeep campaign forms part of the association’s centenary celebrations by encouraging people to post pictures of treasured cards they have received and sharing the stories behind them.
“What better way to mark the GCA’s centenary than by celebrating special greeting card memories that have added meaning to our own lives,” explains Amanda Fergusson, ceo of the GCA. “While the campaign is kicking off with those within the industry we do hope that it spreads and becomes something of a movement with members of the general public, celebrities and those overseas,” Amanda adds.
Getting the campaign off to a good start, Amanda shared her own greeting card memory, a card she received from her best friend back in the 1980s with even a diary entry to prove how it was a spot on choice.
“In the 1980’s I worked as a Saturday girl in a card shop that was owned by Andrew Brownsword’s mum. My diary entry explains that my favourite card at the time was the panda design from the Andrew Brownsword Dino range. I could not believe it when my best friend sent it to me without realising how much I loved it. Discovering that I had kept in safe in my diary for over 30 years is a lovely reminder of the time when I first fell in love with greeting cards and appreciated the connection they bring.”
The GCA will be promoting the #cardtokeep initiative at PG Live (Tuesday 4 June and Wednesday 5 June) in its dedicated area just outside the lunchroom. Amanda will be there during the middle part of the day to talk to everyone about this initiative as well as other GCA plans.
“I encourage everyone to post an image of their respective #cardtokeep and share the story behind it on Instagram. Please tag in the GCA on @GCA_UK as we can then repost submissions,” adds Amanda.
The GCA is joining 230+ companies who will be exhibiting at PG Live (June 4 and 5 at London’s Business Design Centre). To make sure you are at this amazing celebration of the exciting greeting card industry, register now (and receive your free 2019 Show Preview) https://pgl-2019.reg.buzz/
Online registration works really well, but if you don’t have an easily accessible email address or you would just rather speak to someone in real life, please call the PG Live show team on +44 (0) 1635 297070 during office hours.
#cardtokeep, #gca100, GCA tag on @GCA_UK
