The Henries 2021 Best Service Finalists Revealed

Independent retailers were not backwards in coming forwards to cast their votes for which greeting card publishers they really believe have pulled out the stops on the service front over the last year to arrive at the finalists for the hotly contested Henries’ Best Service to the Independent Retailer Award 2021.

“The last year has been a truly challenging one and for indie retailers being able to rely on a good service from their suppliers has been a top priority both during the lockdowns as well as now as we journey back to normality,” explained Warren Lomaxjoint md of Max Publishing, which owns and organises The Henries greeting card industry awards. “We were inundated with indies pledging their votes for this year’s Best Service award contenders, ever grateful of the lengths some publishers have gone to over the last 12 months.”

The nomination process asked 2,000 independent greeting card retailers to submit their votes for the three card publishers they feel have offered them the best service over the last year.

The Henries 2021 Best Service to the Independent Retailer Finalists are:

(Companies are listed alphabetically)

The Art File

International Cards & Gifts

Jonny Javelin

Nigel Quiney Publications

Noel Tatt


Second Nature

UK Greetings

Woodmansterne Publications

Words ‘n’ Wishes

As in previous years there will be three trophies – a BronzeSilver and Gold – for the Best Service to the Independent Retailer category in The Henries 2021.

Other publishers who were ranked highly on the service front by retailers in the nominations, but just missed out on making it into the finals, are (shown in order of the votes):

11th. Museums and Galleries/Mint Publishing

12th. Five Dollar Shake

13th. Belly Button Designs

14th. Pigment Productions

15th. Cherry Orchard Publishing

16th. Wendy Jones-Blackett

17th. Caroline Gardner

18th. Redback

19th. Rosie Made a Thing

20th. Dandelion Stationery

The winners of this award category as well as all the product award categories, The Lynn Tait Most Promising Young Designer as well as Honorary Achievement recipient will be unveiled at a Boogie Wonderland-themed awards extravaganza on Thursday 7 October, which will take place at The Royal Lancaster HotelLondon – and will be hosted by none other than the marvellous Tom Allen.

Above: Tom Allen will be hosting The Henries 2021 this October.
Above: Tom Allen will be hosting The Henries 2021 this October.

Tickets and tables for The Henries 2021 can be reserved quickly and securely online by  visiting or by contacting Clare Hollick of Createvents via email: or phone: +44 (0)1183 340085.

The Henries Awards 2021 have the strong backing of major names in the industry as official sponsors. These currently include Alpha ColourEBB ElliottBaxterFedrigoniFoilcoGCAGF SmithGouldHerbert WalkersThe Imaging CentreLB WarehousingLoxleysPostmarkPG LiveSherwood GroupSkeet PrintUK Envelopes and Windles. | #Henries21

Top: There will be three trophies for the Best Service to the Independent Retailer category – a Bronze, Silver and the ultimate Gold.

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