Starting the Christmas rush!

Ling and GBCC warehouse teams on the case as festive predictions begin

 

It may be baking outside but the Christmas rush is already on with many retailers wanting their festive card deliveries at the start of September – only a couple of weeks away!

And at Ling Design and the Great British Card Company (GBCC), the warehouse teams have already been busily working to get everything ready for the Christmas rush.

Above: Packed racks and busy warehouse staff at Ling and GBCC
Above: Packed racks and busy warehouse staff at Ling and GBCC

David Byk, ceo of parent company Swan Mill Group, explained: “Our fantastic warehouse teams are focused on Christmas, we have unloaded loads of containers, put away thousands of boxes and have hundreds of pallets in store ready for dispatch – only a few more containers over the next couple of weeks and we are ready to go, go, go!

“Most customers want their deliveries at the beginning of September but we know Christmas trading is even more important than ever this year so if you want your order a little earlier than that let us know and we’ll get it on a lorry for you.”

Above: David Byk is ready to go, go, go!
Above: David Byk is ready to go, go, go!

And the trends are also starting to come through for the 2022 festivities, with online PR tool Press Loft, which specialises in the gift and interior sectors, declaring the usual aesthetic trends are being underpinned by cultural shifts and lifestyle factors.

Press Loft predicts that consumers are expected to approach Christmas with more caution than ever this year, beginning shopping and planning early so they can spread the expense, and has identified four trends:

1 Low-cost Luxury In terms of gifting, the emphasis will be on lower-priced items, however, customers will still expect a level of quality and luxury regardless of price.

2 Crafty Christmas Continuing a newfound love for craft during the pandemic, craft kits and DIY packs are expected to make popular gifts again this year. While some will be wrapped and given on the big day, many will be gifted to mark the beginning of the season, allowing makers time to assemble and create festive-themed craft items in the lead-up, or to gift as a finished piece.

Above: Mad Beauty’s mitten-shaped packaging adds perceived value and Stitch Happy’s plant pot hanger DIY kit is a good add-on sale for plants
Above: Mad Beauty’s mitten-shaped packaging adds perceived value and Stitch Happy’s plant pot hanger DIY kit is a good add-on sale for plants

3 Seasonless Style As people continue to be more considerate of the things they purchase, both from an economic and environmental perspective, more emphasis will be placed on pieces and products that can be used throughout the year. Examples include fairy lights that could brighten a bedroom, and tableware that can be used for various special occasions.

4 Sustainable Swaps With consumers more conscious than ever of excess consumption and environmental impact, new adaptions and advancements in eco-friendly processes and materials will mean that both neutral and maximalist colour palettes can be applied to sustainable designs.

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