Noel Tatt Cards has confirmed that, as a result of sales of its 2019 sales of its Help charity Christmas card range, it has now raised an astonishing £1.7 million for the 32 charities that form the umbrella organisation, Helpcards.
Established over 40 years ago Helpcards, is an umbrella organisation which has 32 UK charity stakeholders that span from well-known charity brands (such as Barnardo’s, Macmillan Cancer Support and RNLI) through to much smaller and less well-known causes, such as Treloar’s (a school for disabled children in Hampshire), The Docklands Settlements (a network of amenity centres in deprived areas of London) and the Rare Breeds Survival Trust (a UK conservation charity that protects rare breeds of farm livestock).
Noel Tatt has been producing cards on Helpcards’ behalf since 2001.
“It is wonderful to think that through our retail customers stocking them, and the consumers buying them, that our Christmas cards have been able to do so much good, providing much needed funds for a broad reach of charities,” commented Michael Griffiths, sales manager of Noel Tatt.
The 2020 range features 61 new designs, along with enhanced packaging adding to the appeal of the front and reverse of the pack. The new designs, as ever reflect the changing buying tastes, with one trend being a return to more religious imagery. “We saw a marked increase in the religious designs, especially nativity scenes,” reveals Michael.
The Help range forms an important element of Noel Tatt’s broad Christmas offer which for 2020 includes some significant changes on the packaging front to reflect environmental concerns.
Noel Tatt estimates that it will save at least 2.5 tonnes of plastic waste by removing the acetate on its Traditional Christmas box selection.
“Our Traditional range has always been presented in an acetate box, however, we felt that the time was right to move to a box made from a more sustainable source,” explains Michael. As the designs in this range (which retail at £4.99 per box) do not feature any embellishments it was recognised that “there is little need for the consumer to see the actual cards. The board that the box is made out of is the same as the cards inside,” elaborates Michael.
For 2020, Noel Tatt’s Premium (£6.99 retail) and Stellar (£8.99 retail) boxed collections will be packed in a cardboard box with an acetate lid to enable the consumer to see the embellishments. “We are however closely monitoring suitability and availability of sustainable products and will make further changes where we can do so effectively,” assures Michael.
The 2020 portfolio also includes an expanded selection of Up With Paper 3D Christmas designs, which this year encompasses 38 designs, including 10 Panoramics light and sound cards.
Exhibiting at Top Drawer for the first time (which runs until the end of today) on Stand V35, Noel Tatt is also showing its Christmas selection at Spring Fair (Stand 2G20).
Top: Religious designs, especially nativity scenes have proved popular for Help.