Gallery owner reveals her picks for perfectly-formed greetings offer
The best way to find out what’s selling is to ask the people at the sharp end, who are selling it – so, every month, PG puts the “what’s hot” question out to greeting card retailers.
And Jo Brewer, who owns the Henry Brewer Gallery in West Bridgford and Gallery 18 in Loughborough, is very happy with her small but perfectly-formed greeting card selection.
She told PG: “Our physical card sales area is relatively small at both galleries, so we restrict the extent of our offering as we can’t be all things to all men.
“We buy from dedicated art ranges, all blanks, which remain strong at both shops. All other ranges are selected as they generally cover our needs for occasions, birthdays, age etc.”
Here Jo reveals her What’s Hot picks…
Everyday
Cinnamon Aitch, Margo, Piccadilly and Amelia ranges – “a bestselling everyday publisher”.
Louise Mulgrew, all ranges – “goes down well with customers”.
Art
Art Angels, Bank and Winter ranges – “consistently excellent sellers”.
Dry Red Press, all ranges – “good strong art blanks, with good seasonal images”.
Museums & Galleries, Classics and Wild Press ranges – “the Classics range is a mainstay for us”.
Reliefprint Press Cards, all ranges – “small publisher with excellent strong sellers”.
Cute
Two Bad Mice, all ranges – “we do blanks and some Christmas and this is the cutest range we stock”.
Humour
Rosie Made A Thing, all ranges – “a consistent strong seller”.
Occasions
Blue Eyed Sun, a selection of ranges – “interesting that the older designs sell the best”.
Gifts
Mistletoe House, prints – “as well as cards, this small publisher offers great prints”.
Giftwrappings
Museums & Galleries, wrap and giftbags – “great for everyday and Christmas cards as well as wrappings”.
Art Angels, wrap – “the retro designs sell really well”.
These views also appeared in the January edition of Progressive Greetings magazine which can be read online here, or you can subscribe here to receive the magazine by post each month.
