Picture libraries and artist agencies are not just a great source of imagery for greeting card publishers, but due to their wide reach into other fields are also an invaluable gauge of design trends and influences on the aesthetic.
In this instalment of a popular series, Bhavisha Vadgama, art director and senior agent of Advocate Art highlights what she feels will be a trio of trends.
Bonne Fêtes: “After Covid, we believe that celebration will be a big thing for everyone, and swanky cocktail parties, glitter and glamour paired with elegant muted tones will be a trend with pops of colours to add contrasting accents.”
Boogie Wonderland: “This Retro look is making a comeback and it’s all about projecting positivity. We love the graphic, bold patterns, bright colours, integrated type and vector style. It’s a celebration of type and delivering empowering messages which tie in well with how big of a trend mindfulness has become too.”
Blazing Hotchpotch: “This trend is also very graphic and stylised, that makes the Kitsch look trendy. The colour palettes revolve around the Pantone colours of the year; PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating Yellow. We think more contrasting, minimal colour palettes will be leading the way in design and be more texture focused too.”
