Trend spotting: Spring Seasons 2019

Observing the natural behaviour of the card illustrator’s inspirations and design trends, PG Buzz checks out some of the motifs and colourways sighted on Valentine’s and Easter cards for 2019.

Capturing new hearts: Valentine’s Day, 14 February 2019

Celebrating passion, secret admirers and BFFs (best friends forever), Valentine’s Day has widened its arms to embrace multifarious forms of admiration and love in the modern age. And reflecting this evolvement, Valentine’s card designs for 2019 have a flock of loved-up flamingos, honey sweet bees, shy care bears and even the odd adorable otter, who light-heartedly share their loving, cute or quirky message of endearment in hand-written fonts or the brushstrokes of calligraphy.

There’s a loose painterly feel to many of the designs too, with watercolour washes or gouache smudges ‘making their mark’ and contemporising the bursts of hearts and flowers that traditionally adorn Valentine’s designs.

And mirroring the cosmic trend of ethereal and other-worldly starry states, dreamlike declarations of affection and love are ‘written in the stars’ in constellations and midnight blues, all twinkling with gold foil finishes.

The Art Group's Inked Up range explores the current trend for letterpress and risograph techniques using fluorescent inks
The Art Group’s Inked Up range explores the current trend for letterpress and risograph techniques using fluorescent inks
Cherry Orchard's new Wot a Mug range is plain-speaking on plain card with smart polka dot envelopes.
Cherry Orchard’s new Wot a Mug range is plain-speaking on plain card with smart polka dot envelopes.
Love birds on a Talking Pictures card, enhanced with a sensational variety of finishes.
Love birds on a Talking Pictures card, enhanced with a sensational variety of finishes.
An 'otterly lovely' card from Stop the Clock.
An ‘otterly lovely’ card from Stop the Clock.

Bursting with life: Easter, 21 April 2019

According to retailer reports, Easter is ‘cracking’ the Spring Seasons market and as an event is growing each year, with over 14 million Easter cards bought in the UK, according to the GCA’s Market Report.

After a long, cold, dark British winter, Easter seems to be the signal that spring has truly arrived and nature is awakening from her slumber. The advent and optimism of bursts of daffodils and primroses, green shoots, blossom and warmer days, and as nature begins its new cycle of life with the emergence of new born fauna, such as bouncing lambs, bunnies and fluffy chicks, Easter has become a time to celebrate with family and friends – and decorative Easter trees, bonnets, baskets of chocolate eggs and hunts and, of course, cards.

This natural, cute and delicious iconography are illustrated on Easter card designs for 2019 in a gorgeous explosion of pastel yellow, baby pink, duck egg blue and bright green hues, capturing the shades of springtime.

And with Easter remaining an important religious occasion for many, Christian symbols, such as floral crosses and village steepled churches, adorn designs in dreamy watercolour washes.

Saffron's Pom Tiddly Pom Pom range is beautiful, bouncy and bright!
Saffron’s Pom Tiddly Pom Pom range is beautiful, bouncy and bright!
Paper Rose's Born to Stitch celebrates the world of craft stitch and knit with delightful characters across the seasons.
Paper Rose’s Born to Stitch celebrates the world of craft stitch and knit with delightful characters across the seasons.
A cheeky bunny on a new Wendy Jones-Blackett Quicksilver design
A cheeky bunny on a new Wendy Jones-Blackett Quicksilver design
Religious sends, adorable bunnies and egg-citing puns - UKG have definitely got Easter cracked.
Religious sends, adorable bunnies and egg-citing puns – UKG have definitely got Easter cracked.
MORE NEWS
story 2 feature pic
 
Plans to bring the Nique.D brand to the UK in 2022...
story 3 feature pic (2)
 
Ling and The Art File donate Christmas cards to Retail Trust residents...
story 1 feature pic (1)
 
The acquisition takes Cardzone up to 191 stores...
story 4 feature pic (1)
 
Priya Aurora-Crowe, co-owner of Lark reveals some of the top selling products...
story 3 feature pic (2)
 
Greeting card brands and retailers to be included in the 1:1 meetings programme...
story 2 feature pic
 
All photos from the event are available to view and download...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.