The Art File, Wraptious, Dandelion Stationery and Megan Claire are among the many greeting card publishers who, in addition to supporting their retail stockists, are also reaching out to consumers in ways that are helping them keep in touch with friends and loved ones through the sending of greeting cards.
The Art File has launched a new greeting card sending service entitled ‘The First Class File’ aimed at individuals who are self-isolating as well as those working from home (https://www.theartfile.com/shop/greeting-cards). As well as covering the cost of the postage the Nottingham-based publisher is also offering a 20% discount on cards ordered via its website (using a happy20 at the checkout) to send to friends, family and loved ones.
“With so many people are unable to see their family members and loved ones due to the importance of social distancing, and for some the necessity of self-isolating this means that people are probably worrying about their loved ones now more than ever, whether that be because of the health crisis or the resulting loneliness that will affect many,” says James Mace, sales and marketing manager of The Art File explaining the rationale behind the launch of The First Class File.
“It is more important than ever to keep each other’s spirits up and make sure we check in with one another. Sending and receiving cards is a powerful way to do so. We don’t want this pandemic to distance us from our loved ones,” says James.
In addition to supporting its retail customers (including by helping them to sell online if they do not already), Wraptious is donating 1,000 of its greeting cards to various local charities.
“We are working with volunteers from the charities who are writing messages of goodwill and support to elderly isolated members of our community,” confirmed Simon Wadsworth, md of Wraptious.
It will be the little things that count as well as the big ones, believes Megan Purdie, founder of Megan Claire who has been pen poised writing cards and sending them to say thank you to the staff at the publisher’s local urgent care unit in Corby, to those at the Corby Royal Mail depot as well as the team at her local Tesco and Asda.
“All were surprised at the very small gesture but very grateful,” shares Megan. She was also delighted to furnish her seven year old niece with cards who took it upon her young self to write personal messages to the residents in a local nursing home in Leicester after hearing that would welcome any correspondence.
Adding a sense of fun in these darker times, Dandelion Stationery has launched a weekly giveaway on Instagram (for the next four weeks)( https://www.instagram.com/p/B99h2y2pCbQ/
The winner, of each will receive a bundle of six mixed Dandelion Stationery Thinking of You cards supplied with envelopes and stamps. To enter, all anyone needs to do is like the post, tag five friends in the comments and ‘follow’ Dandelion on Insta. The first competition closes on 26 March at 12pm.
(The publisher has also set up a new category on our trade store called ‘Isolation & Quarantine’ which is specifically for its thinking of you cards to sit within, making it easier for customers to find these when ordering online.)