Sunday Times’ India Knight And Jonathan Ross’ Programme Gives Thumbs-Up To Christmas Card Sending

Christmas cards have come in for some high profile praise from the media recently and with BBC 2’s Inside The Factory’s Christmas special episode which airs this Thursday (December 12), including film footage of Woodmansterne’s Advent calendar side, this positive PR looks set to continue. And this is on top of GCA ceo Amanda Fergusson’s multi appearances on TV and radio in the last few weeks, none of which has resulted in negative publicity.

“I do think that the election overload has worked in the greeting card industry’s favour on the PR side, as journalists are keen to find a more positive fillip in these unsettling times,” commented Amanda Fergusson, ceo of the GCA. “Great that the importance of connecting of loved ones through cards are seen as ever more relevant.”

‘Christmas cards are a little piece of civility in an uncivil world’ stated revered columnist India Knight in her article in the most recent Sunday Times magazine. The entire column was dedicated to the merit of sending Christmas cards, with India confessing to that prior to this, she has never sent a single Christmas card in her entire life but shared that has found ‘the whole process extremely pleasurable, from the choosing of the cards to the feeling of the holding a pen in my hand and writing something that isn’t a scribbled Post-it note or a reminder to buy rinse aid.’

Above: An excerpt of the India Knight column that appeared in the Sunday Times magazine on Sunday 8 December.
Above: An excerpt of the India Knight column that appeared in the Sunday Times magazine on Sunday 8 December.

To her mind, India says Christmas cards are ‘the perfect communication…They are the opposite of email. They ask nothing of you. They’re all give and no take.’

Another unexpected stamp of approval came from NHS worker turned comedian Adam Kay who appeared on a recent episode of the Jonathan Ross Show. In between his humorous anecdotes he urged viewers to spare a thought for the 400,000 NHS workers who will be working on Christmas Day this year. “Even better than that, let doctors and nurses know you are grateful. Send them a card, they will appreciate more than you will ever know. I have kept every single card given to me my a patient.”

Above: Comedian Adam Kay bigged up card sending on the Jonathan Ross programme.
Above: Comedian Adam Kay bigged up card sending on the Jonathan Ross programme.

To see Adam Kay in action click the below video (the greeting card bit is two minutes in)

This Thursday (December 12) sees the industry coming in for some more positive festive PR cheer. BBC 2’s Behind the Factory programme (screened at 9pm) will include footage of Woodmansterne’s Advent calendar production as the episode’s historical angle.

Above: As well as covering Christmas party food the Inside the Factory programme this Thursday (December 12) will feature coverage of the Caltime by Woodmansterne Advents.
Above: As well as covering Christmas party food the Inside the Factory programme this Thursday (December 12) will feature coverage of the Caltime by Woodmansterne Advents.

“They were keen to delve into our archive as well as seeing modern day production methods and designs,” said Kate Leach, marketing manager of Woodmansterne. “They loved the fact we were a UK manufacturer, designing, printing and die cutting in house at our Croxley site,” she added.

Above: Some of the Inside the Factory film crew and presenters in Woodmansterne’s showroom during the day of filming.
Above: Some of the Inside the Factory film crew and presenters in Woodmansterne’s showroom during the day of filming.

The presenters discussed the continued popularity of traditional paper advent calendars to retain and rekindle the magic of Christmas (as a healthier alternative to chocolate ones!).

Top: Comedian Adam Kay on the Jonathan Ross Show.

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