You have to hand it to Splimple for coming up with the idea for its latest innovative card range. The Lefties range has been designed specifically for the six million left-handed people who live in the UK.
The cards, designed by Matt Caudwell and his father Stuart (founder of Splimple) open-up to the left, and are supplied open-wrapped for the buyer’s benefit, with strong wrapper branding highlighting the target recipient.
Created by Matt Caldwell and his father, Stuart, founder of the company, there are 24 designs in the range.
“My best mate is ‘a Leftie’ and over the years I’ve taken the mickey far too remorselessly,” admits Stuart, who had his comeuppance and range inspiration in one swoop.”A few months ago I went to dinner at this house and he passed me a corkscrew to open the wine. It was a left-handed corkscrew…touché! So that’s when the seed was planted,” Stuart told PG Buzz.
Stuart mentioned the idea to his son Matt, who’s a designer at a branding agency in London and a couple of weeks later Matt showed his dad some ideas. “I couldn’t resist!” said Stuart. “I am surprised nobody’s published left-handed cards previously but couldn’t find any evidence. Maybe there’s a good reason …we’ll find out when the sales returns come in!”
To make sure the cards hit home with their target market, Stuart and Matt pulled together all the left-handed people they could find (13!) as a focus group to determine which designs had greatest appeal.
“It’s actually quite funny watching right-handers opening the cards …they look really clumsy. Makes me realise the problems lefties face in day-to-day life. Bless ‘em!,” said Stuart.