Santoro London may have launched onto the scene as a company known for its greeting cards, but the brand’s expansion into other areas, through the company’s own diversification as well as through licensing is set to build on its strong consumer following.
The company is opening a seasonal pop up store tomorrow (Friday 24 November) in Leeds, in the city’s Victoria Gate for five weeks.
This marks the first time in the company’s history that it has opened a temporary store although Santoro already has a permanent store in Bath.
The Leeds store will stock Santoro’s brands including the Gorjuss collection and new Poppi Loves collection, plus will include its 3D paper engineered pop up collections,. In addition, it will also be teaming with recently launched sister company and luxury brand, Santorus, to offer a selection of its stationery and velvet accessories.
Company director Goddie Quaye commented: “It’s a very exciting time for us to be working with Victoria Gate.
“This is the first time we have done anything like this during the prime fourth quarter retail period, and to do so within this beautiful and luxury shopping centre environment is a great achievement for us.
“This is something we have talked about and wanted to do for a very long time, so when the opportunity arose we simply couldn’t ignore it.”