This ad will be closed automatically in X seconds.

Sainsbury’s Shows Pride In Its Naked LBGTQ Designs On Sale In 207 Stores

As part of its commitment to inclusivity, Sainsbury’s has rolled out a specially commissioned collection of greeting cards which celebrate Pride.

The collection, developed in conjunction with greeting card publisher Lucilla Lavender, is now on sale in 207 Sainsbury’s stores, notably those located in towns and cities, which hold their own Pride parades and events.

Above: The trio of the Pride cards that have been produced by Lucilla Lavender for Sainsbury’s.
Above: The trio of the Pride cards that have been produced by Lucilla Lavender for Sainsbury’s.

This significant greeting card collection, believed to be the first of its kind to specifically fanfare Pride (a programme of activities which celebrate and acknowledge lesbian, gay, bisexual, transgender, and queer (LGBTQ) social and self-acceptance, achievements and legal rights) will be on sale in the Sainsbury’s stores until September, which marks the end of the Pride parades in the UK for 2019.

Sainsbury’s card buyer Carly Pearson has long championed the grocer’s diversity mission to ‘embrace the difference’ and to reinforce the company’s aim of becoming the nation’s most inclusive retailer. Carly spoke out at the 2017 GCA AGM on the matter and led a workshop on the subject at the 2018 GCA gathering.

Above: Carly Pearson judging at a Henries judging day.
Above: Carly Pearson judging at a Henries judging day.

“Greeting cards play an important role in social communication. To remain ever relevant, the designs, the editorial and the captions need to reflect society,” said Carly speaking at the 2017 GCA AGM the first year that Sainsbury’s had sold same sex Valentine’s Day cards as well as Christmas cards catering for the LGBTQ community. (https://www.pgbuzz.net/sainsburys-ups-its-inclusive-commitment-with-lgbt-christmas-cards/)

Above: On the Lucilla Lavender stand at PG Live (right-left) Lucilla, Anneke Driscoll, Nina Bialoguski and Tania Pavlova.
Above: On the Lucilla Lavender stand at PG Live (right-left) Lucilla, Anneke Driscoll, Nina Bialoguski and Tania Pavlova.

Lucilla Lavender, co-founder and creative driver of the eponymous greeting card publishing company was only too happy to work with Sainsbury’s on the Pride project, developing some exclusive designs in the style of its popular Shiny Happy range for the supermarket .

“Sainsbury’s passion for inclusivity chimed with our beliefs and we felt that the simple, direct and colourful feel of Shiny Happy lent itself to be used for some relaxed, happy and joyful designs to celebrate Pride,” said Lucilla.

Top: Sainsbury’s is a big supporter of the Pride parades and events.

MORE NEWS
story 1 feature pic
 
Retailers in Scotland disappointed their reopen date is not until April 26 at the earliest ...
story 4 feature pic (1)
 
TV presenter gives more airtime to Really Wild Cards’ Politically Incorrect collection...
story 3 feature pic (9)
 
Greeting card printer invests in plastic-free solution for the greeting card industry ...
story 2 feature pic (10)
 
Designing cards that bring pleasure remains our industry superhero’s motivation  ...
story 5 feature pic
 
Kaye Hunter, licensing manager of This Is Iris shares her design trend predictions ...
story 4 feature pic (8)
 
It appears Jeffrey & Janice have something in common with the TV presenters ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter