Tough London conditions forces liquidation, but owner resurrects central London card shops
One of the central London’s core card independent card retailers – New Frames and Rhymes With Orange – went into liquidation recently, but both stores continue to trade, having been bought back by a new company headed up by former owner Brent Milburn.
Cards and Frames Limited – trading as Rhymes with Orange on Great Portland Street and New Frames on Beak Street – went into liquidation. However keen to continue to trade and protect jobs, Brent continues to trade as a new company (RWO London Limited) and business continues at Rhymes with Orange and New Frames.
“It was with great regret that we had to liquidate the company, but we were left with no option,” says Brent. “I cannot thank our suppliers enough for standing by us and being so understanding. At least now we have a chance to continue and remain as one of the few independent card retailers in the centre of London.”
He continues: “Trade at Beak Street has dropped significantly over last 10 months, but Great Portland Street continues to increase. There are various factors at play, but we are trimming our overheads, while looking at everything we do. So, at the moment it’s heads down!”
