Retail viewpoint: Unit 7

The recent GCA Speed-dating with Dragons event gave 60 card publishers a great opportunity to pitch to leading greeting card retailer buyers. Andrea Pinder, co-owner of Unit 7 in Manchester and Birmingham was one of the ‘dragons’. Here she gives her top tips on how publishers can help buyers

Andrea Pinder
Andrea Pinder from Unit 7

My top advice: “It would help at times when ringing orders through to publishers that the person taking order over the phone are up to date with ranges and products, as this is not always the case. I also learnt from the recent event that not all publishers understand the importance of naming ranges and card coding which would help with reorders from the retailer.”

What we took from the GCA event: “Working together in order to grow the industry of cards is all about sharing knowledge that we can impart to the end consumer. We have found that by giving information to our customers about the publisher, the design etc encourages engagement, adds to the enjoyment of sending that card and makes them want to come back to us.”

PG open feature
Come on down to London’s Business Design Centre to join in two days of greeting card brilliance...
PG Live buildup Feature image
Cardies get stands ready to show off at London’s BDC tomorrow...
UKG ceri Feature image
UKG ceo Ceri Stirland reveals positive research findings...
PG promotions Feature image
In a spin with Carte Blanche, gin’s the thing at Abacus, Penguin Ink on a roll – discover show offers...
Walk forms Feature image
Look Out London walkers all set to raise more money for MNDA during PG Live...
15 years Feature image
Joint show director Warren Lomax reminisces about on the show’s life so far...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.