Rachel Ellen Designs is perpetuating its growth spurt of the last few years with significant investment in a brand new sparkling website (www.rachelellen.co.uk) which is right at the heart of a campaign to stay in touch with its customers.
“Certain aspects of the business remain relatively unchanged,” Rachel Church, co-founder of the 22 year old card and gift business, “but the last few years has seen a significant change regarding the importance of the internet and we are keen to offer our customers a positive experience. While Rachel’s skills do not extend to the ‘techy’ her creative bent came to the fore in the site’s development. “The look and functionality of the site is really important to me but I admit that most of the technical conversations went straight over my head, I was more than happy to leave that to the experts!”
Easy navigation was a top priority for the new site while also making the most of showcasing the company’s multifarious products and faciliting placing orders.
The new website comes hot on the heels of the company’s physical expansion, new storage premises having been required to house the expansion on the gifts side, including its recent diversification into plush.
‘Out with the old and in with the new’ is also Rachel Ellen’s name of the game at trade shows with the commissioning of new exhibition stands for both the Autumn Fair (at which the company is exhibiting for the first time in five eyars) and Spring Fair.
“In these challenging times we’re just focused on being the best we can in all areas,” said Rachel. ‘The design and quality of our products will always be the most important thing, but now everything just looks better on your phone and tablet!”
Top: Spring Fair saw Rachel Ellen Designs diversify into plush reincarnations of the company’s characters.