As lockdown continues to ease and enclaves of the industry awaken from their slumber at various rates so Progressive Greetings’ July edition lands like a super active, scampering puppy!
The ongoing challenges caused by the Covid-19 situation as well as the opportunities and new trends that have emerged in lockdown are featured in a buzzy news section. (Click to pages 10-11).
While still early days, indie card retailers serving local communities seem to be faring OK, their customers becoming accustomed to the social distancing requirements, those in city centres are having a tough time.
Brussels sprouts, cheap tequila, lemons and non-alcoholic beer having something in common. They are some of the ‘tastes of the new normal’ according to a selection of greeting card publishers, retailers and suppliers who revealed their taste sensations as well as how life is panning out for their respective businesses in the Viewpoints section of the publication. (Click to 22-23).
PG columnists Cardsharp, David Robertson and Jeremy Corner serve up a heady smorgasbord of food for thought. While Cardsharp covers the shock news of the departure of Karen Hubbard, ceo of Card Factory (click to pages 34-35), indie stalwart David Robertson makes the canny observation of how, many decades on from when his parents first took over the JP Pozzi newsagent business, so the demand for combs, jigsaws and shoelaces is still alive and kicking in this weird time. (click to pages 30-31).
Meanwhile, in his article, entitled ‘This too will pass’, Blue Eyed Sun’s Jeremy Corner provides some solace in that not only will the current challenges subside eventually, but that if you take a deep breath, things might not be as bad as we think. (Click to 52-53)
While the deadline of The Henries awards is now only a few weeks away for publishers to enter (click to pages 12-13), retailers have until August 11 to enter The Retas greeting card retailing awards. In keeping with the ‘finery of greenery’ theme of The Retas 2020, PG immerses itself in the verdant trend for pot plants which have cultivated a whole host of greeting card designs. (Click to pages 44-45)
Certainly lockdown has provided fertile ground for publishers’ creativity as the abundant Innovations testifies! (Click to pages 38-39)
All this and more in the pages of a lovely glossy magazine and supplement. Wouldn’t you like to hold them in your hands so you can flick through and read them wherever takes your fancy.
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