Just as the ancient Greek scholar Archimedes’ eureka moment of measuring volume came when he was in the bath, so the Cinnamon Aitch team’s change in their personal washing habits sparked the publisher’s long awaited move into gifts with its inaugural collection of soaps, coasters and tea towels now causing waves.
“For many years now, our customers and sales agents have requested that we make the transition into gift products to compliment the cards and stationery. We had dabbled, but ideas never really made it past the prototype stage and we ended up investing the capital into new greeting cards ranges,” explains Sara Burford who together with her business partner Sarah Fitzpatrick founded the company over 20 years ago.
Then something changed…”In reaction to the worldwide plastic problem, all of us in the studio all recently made the switch from shower gels to soap and so sought out lovely, natural soaps with no nasty chemicals,” reveals Sara. This seemingly small change to their personal lives was what triggered the move into producing their own soaps. “It was important to us that our soaps hit all the relevant criteria for today’s environmentally savvy consumer; that they are made with natural ingredients, vegan, have no palm oil, no plastics, no parabens, no SLS and no animal cruelty,” assures Sara.
The inaugural collection, the packaging of which is based on Cinnamon Aitch’s Cherry Blossom card range, encompasses 12 everyday soaps all of which are handmade in the UK, all using natural ingredients. The range includes a shaving bar, a facial bar, travel and shampoo soaps, with a specially packaged soap for Father’s Day too.
“There has been no stopping us…to add to the story we have plunged into coasters, tea towels and are looking at having mugs ready to launch at PG Live, alongside our gorgeous cards of course!” says Sara.
Top: Cinnamon Aitch’s co-founders Sara Burford and Sarah Fitzpatrick packing up some of the new gift products.
