Carshalton indie, Calladoodles is well known for pulling out the stops, but the Carshalton retailer, owned by mother and daughter duo Liz Killick and Clare White have excelled themselves with the shop’s 10th anniversary programme of events and initiatives.
Giving customers an additional reason to visit is becoming increasingly important for retailers, well Calladoodles’ customers are being spoilt for choice. As part of its grand opening, it has introduced an arts hub – a newly created area for ‘artist-in-residence’and other events – to enhance the customer experience.
Currently celebrating the shop’s 10th anniversary, Calladoodles – co-founded by mother and daughter Liz Killick and Clare White – will be focusing on providing independent designers, artists and publishers with a launchpad for their work.
The arts hub is part of Calladoodle’s revised new Covid-safe layout and will also be used for book signings and celebrating a variety of other events throughout the year.
“By reworking our layout and installing a specially-designed ‘pop-up’ workspace for artists, authors and makers, our customers can browse, watch and shop in a safe and enjoyable way,” Clare explained. “These events can be enjoyed both in-store and simultaneously online for those unable, or still feeling tentative, about revisiting the high street.”
Other promotional activities at Calladoodles include a new blog section on the website, featuring interviews with celebrities ranging from Joe Wicks and Prue Leith to Kelly Hoppen.
Top: Calladoodles in Carshalton is creating in store retail theatre for customers.