Carte Blanche’s Me To You brand signed up for fashion, accessories and crafting
Tatty Teddy is making new pals as Carte Blanche’s signature Me To You character has been signed up for a trio of new licences.
Licensing agent Bulldog Licensing, which represents the brand, has announced the appointment of three new partners for the award-winning brand’s licensing programme, covering fashion, accessories and crafting.
Fashion label Brand Threads, owned by nightwear specialist Cooneen By Design, will be producing a range of Tatty Teddy-inspired adults and children’s daywear, nightwear and swimwear. Brand Threads supplies both direct to consumer through its online store and major retailers including John Lewis and Next.
Pawprint Family, which supplies patches and pins of fan-favourite characters, is offering a range of Tatty Teddy pins and applique patches, with which collectors can personalise garments, bags, accessories and much more. The range launches later this summer via Pawprint Family’s online store and other online sales channels.
And Craft Buddy, a leading supplier of arts and crafts kits, will highlight Me To You in its popular Crystal Art brand which enables users of all ages to make their own sparkly and beautiful Tatty Teddy crystal stickers, notebooks, greeting cards and more! They will be available via the Craft Buddy site, as well as arts and crafts and gift shops across the UK.
Alister Marchant, ceo of Carte Blanche Greetings, said: “These new additions to the ever-growing Me To You licensing programme underline the appeal of our signature character Tatty Teddy and its continuing opportunities for growth in multiple categories.
“On the back of our recent partnership with Card Factory, which sees the brand extend its reach into over 1,000 additional rooftops, this presents a wonderful opportunity for all of our licensees, both current and future, and, thanks to our collaboration with Bulldog, everybody’s favourite cute grey bear is going from strength to strength.”
Tatty Teddy was the star of the first 12 greeting cards for the business set up by Carte Blanche founder and chairman Stephen Haines in 1987 and has now grown to lead the Me To You and My Blue Nose Friends brands, appealing to a wide demographic.
Utilising both Carte Blanche’s in-house studio and external design agency Dot Dash, which specialises in bringing together beautiful graphics and imaginative patterns, the character artwork has been developed into style guides and a bank of assets available for Me To You.
The Me To You brand can now be found in over 10,000 retailer rooftops in the UK, across many categories including apparel, print on demand, food, gifting and nursery with over 8.5million products sold in the 2023 financial year.
Rob Corney, md of Bulldog Licensing, added: “These licensing partnerships with respected players in their field are further evidence of the positive response to Me To You and its delightful imagery.
“We’re looking forward to many more announcements as Tatty Teddy’s charm and beautiful design open the door to more and more licensing opportunities in the coming months.”
