Photobox Group, the parent company of card and gift retailer Moonpig, has acquired Dutch online cards and gifting retailer Greetz.
Greetz was founded in 2001 as an online greeting cards retailer – in which it is the undisputed market leader in Holland, with over 7.5 million cards sold in the Netherlands in 2017. Greetz has now established itself as Holland’s number one brand in personal gifting, with strong positions in categories like online flowers, chocolate, beverages and balloons. In 2017 the company sold almost one million gifts. Growing at 25% year on year, the business is on course to double its 2015 revenues in 2018.
“Much like Moonpig in the UK, Greetz is a loved, household brand, offering customers a highly emotive, personal and convenient way to share special moments and occasions together. The UK and Netherlands are the two main greeting card markets in Europe and we now have leadership positions in both, ” said Jody Ford, ceo of the Photobox Group.
Photobox Group’s brands and products enable over 10 million customers across 15 countries to share memories, celebrate great moments and inject personal expression into their everyday lives every year. The Group generated revenues of £325m in the fiscal year ending 30 April 2017.
The acquisition comes as Moonpig has just started trialling non-personalised greeting cards on its website – the first step into Moonpig broadening its card selection with the addition of ‘bought in’ publishers’ designs. “It’s all about putting greeting cards back at the very heart of Moonpig,” Geoff Sanderson, design director of Moonpig told PG Buzz in June.