Cute brand partners with Tesco as well as supporting independent retailers
Love is in the air at Tesco thanks to the retailer’s Valentine’s campaign with Carte Blanche Greetings’ cute brand Me To You which has kicked off in nearly 400 stores across the UK – while the publisher is also supporting independents to feel the love.
And the publisher has been collating data from its online survey about Valentine’s Day purchasing, which revealed some interesting buying behaviours, such as 41% of Southerners send cards for the day of love compared to only 26% of Northerners – the full details are to be revealed shortly!
On the indies’ front, there are free Me To You-branded POS packs for Valentine’s Day arriving with their orders, which include a ceiling dangler, shelf liner and window poster to create some nice in- store theatre.
Meanwhile, the brand has partnered with Tesco to offer customers the chance to win a Rick Stein Foodie Break worth £1,000 by entering a competition online which will be promoted on point of sale in-store, on all Me To You Valentine’s products, and on all Valentine’s cards across the Carte Blanche stable including Wishing Well Studios, Hotchpotch and Violent Veg.
The competition also features in Tesco’s in-store magazine, as well as on Me To You’s social media channels and email marketing.
This year’s Tesco Valentine’s range features Me To You bears, greeting cards, gifts, gift dressings, and licensed product from apparel licensee Ackroyds, giving customers a wealth of official Tatty Teddy and friends products to choose from for their loved ones.
Carte Blanche’s marketing manager Grace Elphinstone told PG Buzz: ‘We’re really excited to be partnering with Tesco for the 10th year running on this Valentine’s activity. We’re delighted that Tesco continues to value our offering and recognise the synergy between the Me To You brand and this special occasion, allowing our product portfolio to dominate the Valentine’s space in store, offering customers a one-stop solution for their Valentine’s gifting and the ability to shop across categories for the brand they love.’
The campaign will be followed by a Me To You Mother’s Day campaign which will be in store from the middle of March with a prize of two £500 Virgin Experience vouchers.
Top: Cuteness abounds with the Me To You range for Tesco