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The Retas 2024 finalists revealed

Top greetings retailers have plenty to rabbit about as this year’s awards nominees


A raft of greeting card retailers have plenty to rabbit on about as they’ve just been named as finalists in The Retas Awards 2024.

Across 22 categories covering from the tiniest independent, through small chains and bookshops, garden centres, supermarkets, and up to the biggest multiples, everyone who sells cards is included in these annual awards celebrating the best of greeting card retailing.

Above: Peter Rabbit's the star of the World Of Beatrix Potter theme for The Retas 2024
Above: Peter Rabbit’s the star of the World Of Beatrix Potter theme for The Retas 2024

Having rigorously canvassed publishers, reps and agents for their retailer nominations and thoroughly cajoled shops themselves to enter The Retas, there are six or seven finalists in each category who will now be hopping to it and getting ready for the fabulous awards lunch and afternoon event on Thursday, 4 July.

The winners will be revealed in the ballroom of London’s Grosvenor House Hotel which this year will take on a World Of Beatrix Potter theme, with the full blessing and support of Frederick Warne & Co and Penguin Ventures, with images supplied courtesy of the Frederick Warne Archive.

“Goodness me what a fabulous community of greeting card retailers we as an industry have,” commented Jakki Brown, managing director and co-owner of Max Publishing, which owns and organises The Retas. The last year especially has seen them pull out the stops, with their product selections, engagement with customers, store environments and initiative galore.

“The Retas 2024 finalists’ roll call exudes excellence right across the spectrum, thanks to the huge input from publishers, reps and agents the number of nominations for this year’s awards was off the scale, while more retailers than ever took the time and trouble to submit their store’s entry.”

Now, without further ado, the finalists for The Retas 2024 are:

 Best Independent Greeting Card Retailer – London (inside M25)

Retas finalists pic 4

Earlybird Designs, Stoke Newington

Flaxten Cards, Hornchurch and Upminster

The Indigo Tree, Streatham and Crystal Palace

The Loft, Teddington

Medici Gallery, Kensington

Nor, Beckenham Place Park and West Norwood

Pretty Shiny Shop, Finsbury Park and Oval


Best Independent Greeting Card Retailer – Home Counties & South East

&Quirky, Berkhamsted

Gemini Greetings & House of Cards, Heathfield & Battle

Milford Cards & Gifts, Milford On Sea

Objectables, Folkestone

Paddock Wood Cards, Paddock Wood

Red Card, Petworth

Threads, Harpenden


Best Independent Greeting Card Retailer – East Anglia

Cards ’N’ Things, Norwich

Chapmans, Southwold

Dzo Dzo, Woodbridge

Pug & Pussycat, Aldeburgh, Southwold and Woodbridge

Simply Cards, Beccles

Sincerely Yours, Shenfield and Hornchurch

Spirals Cards, Gifts and Stationery, Brightlingsea


Best Independent Greeting Card Retailer – South West

The Card Collection, Bath and Salisbury

The Card Gallery, Wimborne Minster

Cilla & Camilla, Beaminster, Bridport

Expressions, Polkadot and Cat’s Whiskers, Swindon, Keynesham and Bishop’s Cleeve

Highworth Emporium, Highworth

PaperGangsta, Bristol

Sky, Clifton


Best Independent Greeting Card Retailer – Wales

Retas finalists pic 4Creative Cove, Lampeter

Fancy That, Rhos-On-Sea

Occasions, Porth

Paperweight, Cardiff

Robyn’s Nest and Maple, Porthcawl

Stwff Stuff, Llantwit Major

The Village Gift Box, Cardiff


Best Independent Greeting Card Retailer – The Midlands

Atticusboo, Buxton

Austin & Co, Malvern

Blandfords, Broadway, Hereford and Ledbury

Country Kate, Kinver

Hugs & Kisses, Tettenhall

Set Design, Leicester

Token House, Nottingham


Best Independent Greeting Card Retailer – North West England

Bailey’s, Ainsdale, Crosby and Maghull

Presentation, Barrowford

Raffia, Clitheroe

Reflections, Nantwich and Rugeley

Wishes Of Cockermouth, Cockermouth

Zo & Co, Cheadle, Didsbury, Knutsford and Marple


Best Independent Greeting Card Retailer – North East England

The Card Shop, Hexham

Castle Cards, Barnard Castle

Chirpy, Chapel Allerton

Greetings Of Haxby, Haxby

Strictland & Holt, Yarm

Who-Ray, Stockton-On-Tees


Best Independent Greeting Card Retailer – Scotland

Retas finalists pic 4The Bay Tree, two stores in Edinburgh

Ivad Home & Gifts, Paisley

JP Pozzi and Bijou, Buckie and Elgin

Paper Tiger, Edinburgh

Penny Black, Glasgow

Polka Dot and Polka Dot Too, Castle Douglas


Best Greeting Card Retailer Newcomer (opened since Jan 2021)

Cards & Moor, Yelverton

Casa Green, Cardiff

Doodles Cards, Gifts & Balloons, Crowthorne

Fig & Fox, Romsey

Helen’s Wishes, Dursley

The Letter Arty, Manchester

Serendipity, Hale


Best Independent Bookstore Retailer Of Greeting Cards

Aldeburgh Bookshop, Aldeburgh

The Book House, Thame

Bookends, Christchurch

Chiltern Bookshops, Chorleywood and Gerrards Cross

Guisborough Bookshop, Guisborough

Kemps General Store & Bookshop, Malton


Best Non-Specialist Independent Retailer Of Greeting Cards – North

O’Brien’s Pharmacy & Newsagents, Magherfelt

Curiouser & Curiouser, two shops in Edinburgh

Denstone Hall Farm Shop & Café, Denstone

Easton Walled Gardens, Grantham

The Hollies, Little Budworth and Lower Stretton

Proudfoots Group, Eastfield, Manham Hill, Newby, Seamer

Utility, Liverpool and Manchester


Best Non-Specialist Independent Retailer Of Greeting Cards – South

Dart’s Farm, Topsham

Dulwich Picture Gallery, Dulwich

French Grey Interiors, Bath, Cirencester, Clifton Village, Malmsbury and Tetbury

Little Boat Gifts, Brightlingsea

Stationery House, Clevedon, Somerton and Wrington

Trago Mills, Merthyr, Liskeard and Newton Abbot


Best Greeting Card Small Multiple (4-20 stores)

Retas finalists pic 4Henry & Co, 9 stores in the Midlands

House of Cards, 7 stores in the Home Counties

Lark, 19 stores in London and South East

Mooch London, 4 stores in London

Postmark, 14 stores in London, Birmingham and Glasgow

Smart Ideas, 7 stores in the Midlands

Temptation Gifts, 7 stores in the Home Counties


Best Department Store Retailer Of Greeting Cards

Barkers, Northallerton

Fortnum & Mason

Jarrolds, Norwich

John Lewis & Partners


Morleys Group



Best Supermarket Retailer Of Greeting Cards






Waitrose & Partners


Best Non-Specialist Multiple Retailer Of Greeting Cards

Marks & Spencer

National Trust

Oliver Bonas

Ryman/Ryman Design

TK Maxx




Best Specialist Multiple Retailer Of Greeting Cards (20+ stores)

Cardfactory, 1000+ stores

Cards Direct, 60+ stores

Cards Galore, 28 stores

Cardzone, 340+ stores

Scribbler, 33 stores


Best Garden Centre Retailer Of Greeting Cards – independent

Bents, Warrington

Burford Garden Centre, Burford

Garsons, Esher and Titchfield

Okells Garden Centre, Tarporley

Webbs, Frilford, West Hagley and Wychbold,

Yarnton Home & Garden, Yarnton


Best Garden Centre Retailer Of Greeting Cards – multiple or group (5 or more centres)

Retas finalists pic 4Blue Diamond, 40+ centres nationwide

British Garden Centres, 60+ centres nationwide

Haskins, 5 centres in the south

Longacres, 5 centres in the south

Notcutts, 19 centres across the UK

Otter Garden Centres, 7 garden centres in the South West

RHS, 5 centres across the UK


Best Independent Greeting Card Retailer Initiative (for a specific project or initiative undertaken by a retailer since 15 April, 2023)

Cardies, Stevenage, for its community campaigns

Celebrations, Carlisle, for its Boofle 15th anniversary campaign

Helen’s Wishes, Dursley, for its Thinking Of You Week hidden cards

House of Cards, Home Counties, for its Festive Friday Friends & Family Event

Presentation, Barrowford, for its Mother’s Day and Easter charity initiative with Open Door

Red Card, Petworth, for its Gifting Tree and Jingle Bells charity initiatives with Petworth Cottage Nursing Home and Petworth Foodbank

Stationery Supplies, Marple and Wilmslow, for its Christmas Card Writing Event


Best Greeting Card Wholesaler

Archway Cards, Norwich

BGC, 11 branches nationwide

Crosswear Trading, Enfield

Greetings House, Walsall

Jackson’s, Sheffield

The Jade Group, Lindford


Greeting Card Retailer of the Year

All winners of The Retas 2024 categories are contenders for this award, so the winner will be revealed at the awards event on July 4.


The Retas 2024 is supported by a strong roster of committed sponsors which includes Abacus Cards, The Art File, Belly Button Designs, Carte Blanche Greetings, Cath Tate Cards, Danilo, GBCC, Hallmark, IC&G, Ling Design, Lucilla Lavender, Meraki, Museums & Galleries, Ohh Deer, Paperlink, Pigment, Progressive Greetings Live, Rosie Made A Thing, Sensations/Express Yourself, Spring Fair/Autumn Fair, UK Greetings, W Select, Wendy Jones-Blackett, and Woodmansterne Publications.

To be among the UK’s best greeting card retailers as well as some great card publishers at the ceremony, you can book your tickets online to The Retas now via or contact The Retas’ awards manager Clare Hollick, director of Createvents, on 0118 334 0085 or email

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