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Scribbler Studio’s PG Live lunch launch

Retailer to share its design capability with other greetings stores

 

PG Live will mark the official launch of Scribbler Studio, a new division of the specialist greeting card retail multiple which will extend its design capabilities and extensive consumer card-buying knowledge to other retailers.

This new wholesale side is being headed up by Aisling Crosland, Scribbler’s head of creative, and buying manager Tori Heath-Smith.

Above: The new division’s branding features the logo from the retailer’s very first shop
Above: The new division’s branding features the logo from the retailer’s very first shop

“Under Scribbler Studio we will be able to bring together the best creatives from our own in-house team, as well as incredible freelancers and exclusive ranges from other hot partnerships and brands from which we will be able to curate a bespoke selection for other retailers,” Aisling told PG Buzz.

And Tori added: “We have thousands of designs in our archive and, through our own shops and online, know and understand consumer purchasing patterns. We can also offer full-range category planning and trend forecasting.”

Above & top: Aisling Crosland (centre front) with some of the Scribbler in-house studio team
Above & top: Aisling Crosland (centre front) with some of the Scribbler in-house studio team

Wanting to make sure the launch of its new division was food for thought for everyone in the greeting card community, the Scribbler team spotted the ideal opportunity to sponsor the lunchroom at the upcoming Progressive Greetings Live show, which takes place in just three weeks, on Tuesday and Wednesday, 4-5 June, at London’s Business Design Centre.

Scribbler already has experience of supplying other retailers, including projects with Sainsbury’s, M&S and FujiFilm, as well as its distribution agreement with Second Nature to supply indies, but this is a significant strategic commitment.

Above: The Scribbler Studio team can draw on experience and trend knowledge from its own stores when putting bespoke ranges together for other retailers
Above: The Scribbler Studio team can draw on experience and trend knowledge from its own stores when putting bespoke ranges together for other retailers
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