Origamo clinches biggest pop-up card title with 9sq m 3D design
There’s a new world record in town – Origamo has been recognised for making the largest pop-up greeting card with its enormous Frida Kahlo design.
“We broke the world record for the largest pop-up card yesterday,” enthused company founder Furio Ceciliato after their work was shown during the opening day of Milano Home, the Italian living and home décor trade fair, and can be seen in the video below.
The successful official world record bid was developed in collaboration with the Frida Kahlo Corporation in Miami with the help of My Design Co, Ondalba, and Paperartviet, and the giant card is on display throughout the four-day show, that began yesterday, 11 January.
Famous Mexican artist Frida Kahlo was picked as the subject as 2024 is the 70th anniversary of the death of the woman whose indomitable spirit has become a symbol of resilience and love for life.
The Italian greeting card brand has its 3D pop-up designs hand-assembled by workers in Vietnam so is using the gigantic card, measuring almost three metres high and over nine square metres in total, to help girls in the country’s most populous area of Ho Chi Minh City.
The plan is to collect donations for the Christina Noble Children’s Foundation (CNCF), with the funds raised going to the Sunshine Homes For Girls, family homes in the city where children at risk of exploitation and human trafficking are rescued from poverty and given the childhood they deserve.
Visitors to Milano Home who give a donation to the CNCF are being gifted a normal-sized limited edition Origamo version worth £8.60 (€10).
Furio and his wife Erica personally oversee the Foundation’s funds and coordinate its activities in Italy, and he explained they wanted to create a bridge between Frida Kahlo, as a female icon of strength, perseverance and independence, and “all the girls in the world who do not have the same luck as us but have the right to be able to pursue and realise their dreams”.
Furio had the idea of going for the world record a few years ago and, as the goal is to raise donations for the kids in Vietnam, he found a pool of companies to sponsor the effort so the cost of creating the card, transport and the space is free in order to maximise the amount donated to the foundation.
Origamo is an official licensee of Frida Kahlo Corp through Ask Agency and has a three-year contract worldwide for everything related to handmade paper products. It will launch its Frida Kahlo greeting card collection in January which will be on show at PG Live where it’s exhibiting over 4-5 June.
