Festive Friday’s just for you

Radio 4 and influencers join industry for annual card-sending initiative

 

Persuading a confirmed non-card sender to mail out their first Christmas greetings is a pretty good Festive Friday achievement – and that’s just what Dandelion Stationery has done.

The publisher’s enthusiastic founder Jo Wilson managed to thaw Grinch Bob Walker when the BBC Radio 4 You And Yours journalist arrived at her Derbyshire base on the day, Friday, 2 December, to interview her for the programme about the GCA’s Festive Friday initiative and cards in general.

Above and top: Bob Walker with Jo Wilson at Dandelion Stationery for the You And Yours programme
Above and top: Bob Walker with Jo Wilson at Dandelion Stationery for the You And Yours programme

“What a lovely chap!” Jo told PG Buzz, “although he dared to admit he’d never written and sent a Christmas card! So, we rectified that – he has a good look through our brochure and took away 16 cards that he promised to write and send this year, including four Welsh Christmas for some friends in Wales.”

Above: Daniel Prince (far right) and Danilo’s team get in the Festive Friday mood
Above: Daniel Prince (far right) and Danilo’s team get in the Festive Friday mood

With the segment due to be broadcast on the You And Yours programme at 12.04pm on Monday, 12 December, on BBC Radio 4, that keeps the impact of this year’s Festive Friday event running for longer – as does the Good Housekeeping competition which runs through until the big day, 25 December.

Above: Influencers catch on to Festive Friday and the joy of card sending
Above: Influencers catch on to Festive Friday and the joy of card sending

The five prizes of greeting card bundles from publishers Hallmark, Second Nature, Caroline Gardner, Danilo, Raspberry Blossom, Cardology, Abacus, and Belly Button Designs, have been organised by the GCA’s pr partners PR Direct, along with giving samples to social media influencers to really push the annual message of Festive Friday to the public and how sending a card delivers a smile.

Above: GBCC had a special visitor – Laurence Llewelyn-Bowen!
Above: GBCC had a special visitor – Laurence Llewelyn-Bowen!

The GCA’s annual event encourages everyone in Britain to buy and send their festive cards, as receiving them reminds people to send their own so it kicks off the annual exchange of season’s greetings, and is a real feel-good activity, particularly in the current tricky economic climate.

And it was enthusiastically received, as PR Direct co-owner Sarah Seltzer explained: “We’ve been working with over a dozen family-friendly and lifestyle influencers who jumped at the chance to work with us on what they see as a lovely idea – they covered it via Instagram reels, grid posts and stories.”

Above: Social media saw plenty of Festive Friday action thanks to influencers
Above: Social media saw plenty of Festive Friday action thanks to influencers

Among those in the industry who joined in were GBCC with their special visitors for the day, designer and TV presenter Laurence Llewelyn-Bowen and his team, while Abacus Cards’ sales team were out and about on Friday spreading Christmas cheer across stores including Greetings From The Heart in Bourne, Allen’s Newsagents in Rothwell, Mains Of Drum in Aberdeenshire, and Etwall Post Office, as well at the publisher’s Newmarket base.

Above: Abacus’ territory sales manager Graham with Neil in Bourne, David in Rothwell and Susan in Drum, and national sales manager Sean gets busy writing cards in the office with Elaine, Montse, Cynthia and Sue, Danny’s at Etwall Post Office and the design team send their cards
Above: Abacus’ territory sales manager Graham with Neil in Bourne, David in Rothwell and Susan in Drum, and national sales manager Sean gets busy writing cards in the office with Elaine, Montse, Cynthia and Sue, Danny’s at Etwall Post Office and the design team send their cards

At Danilo Christmas jumpers were the order of the day for the whole team, although md Daniel Prince had some very strange letters on his, which may not have been in this order “Purss”!

And at Dandelion, Jo and her helpers ploughed their way through writing no less than 500 cards to ensure the festive greetings arrive through the post as well as via the BBC. There were also loads of other companies joining in as the pictures below show.

Above: Busy morning at Dandelion writing 500 cards
Above: Busy morning at Dandelion writing 500 cards
Above: Ohh Deer’s wholesale team get in on the Festive Friday action
Above: Ohh Deer’s wholesale team get in on the Festive Friday action
Above: At Woodmansterne, there were treats to help the card-writing along
Above: At Woodmansterne, there were treats to help the card-writing along
Above: Hallmark, Laura Darrington Design, Lottie Simpson Cards, and the National Animal Welfare Trust in Bedfordshire all joined in
Above: Hallmark, Laura Darrington Design, Lottie Simpson Cards, and the National Animal Welfare Trust in Bedfordshire all joined in
Above: Paper Salad laid on festive food to add to the fun
Above: Paper Salad laid on festive food to add to the fun
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