BBC Radio 2’s Simon Mayo gives huge boost for greeting cards two days running

Radio 2 DJ Simon Mayo was keen to continue the coverage on greeting cards sparked by a listener’s ‘confession’ on the programme this week.

Greeting cards received some really positive PR when Sharon Little, ceo of the Greeting Card Association (GCA) appeared at peak time on Simon Mayo’s drive time show on Radio 2 yesterday afternoon (Wednesday 28 February), which has millions of listeners. Sharon was invited as the ‘greeting card expert’ after a discussion arose on Simon’s show the previous day around whether people still send greeting cards. She left Simon Mayo’s millions of fans in no doubt that they do – and reminded them of the merit of sending Mother’s Day cards.

The GCA’s ceo Sharon Little jumped at the chance to appear on Simon Mayo’s Radio 2 show to talk about how sending greeting cards is still a big thing in the UK.
The GCA’s ceo Sharon Little jumped at the chance to appear on Simon Mayo’s Radio 2 show to talk about how sending greeting cards is still a big thing in the UK.

The interview came about after a ‘confession’ segment in Simon’s show in which listeners tell their stories about something they have done in the past that they now want forgiveness for. The confession, which aired on Tuesday (27 February) concerned a father and mother who took their young daughter into a card shop a few years ago and while they spent 45 minutes choosing four cards, the daughter licked closed every envelope in the shop! After the confession, Simon and team debated whether this would happen now and whether the same number of greeting cards are still sent. And then cue Sharon!

The GCA’s remit is to promote and protect the sending of greeting cards – almost six million people will have been reminded of the merits of cards as a result of the Simon Mayo programme!
The GCA’s remit is to promote and protect the sending of greeting cards – almost six million people will have been reminded of the merits of cards as a result of the Simon Mayo programme!

 

Sharon went on air the day after to tell Simon’s 5.82 million listeners that we send more greeting cards per person than any other country in the world. Sharon told an incredulous Simon that: “We buy two billion greeting cards every year in the UK and that hasn’t been affected by digital communications or any social media.” Simon was surprised at the statistics and asked whether youngsters don’t prefer sending digital messages. Sharon told Simon that while young people are digitally engaged they also like to receive cards. “They want it all. They need snapchat, they need Facebook, they need their social media, but they also need their birthday cards. Birthday cards, or any sort of card provide something that digital can’t. And that is something that is real, something that is tactile. We love to display our cards in our homes and we keep them.”

Simon asked Sharon whether the UK was the centre of the greeting card universe, and she said “absolutely” and went on to fanfare the Royal Mail and the amazing creative talent among card publishers in the UK.

Sharon didn’t waste an opportunity to plug Mother’s Day, ribbing Simon when he asked if he could just send his mother a Facebook message!

Sharon highlighted one reason we have such a strong card sending tradition is thanks to the symbiotic relationship the industry has with the Royal Mail.
Sharon highlighted one reason we have such a strong card sending tradition is thanks to the symbiotic relationship the industry has with the Royal Mail.

Commenting after airing on the BBC programme, Sharon told PG Buzz: “It was a great, positive, uplifting piece that will have been heard by millions nationwide. It was perfectly timed to remind people about Mother’s Day as well as the benefits of sending cards. The fact it all stemmed from an embarrassing consumer story from a listener the day before made it all the better.”

Even after Sharon had gone off air, DJ Simon May even continued the slant, mentioning a listener who had called in thanking the programme for reminding him to send his sister a birthday card as well as card publisher Go La La applauding coverage of what is a great industry.

Today’s Daily Mail (March 1) also gives coverage to the greeting card industry. In a full page article by Robert Hartman, entitled ‘The father who took on the filth peddlers’ takes Scribbler to task on the ‘obscenity on display’ on its card racks in the run up to Mother’s Day.

Scribbler was able to put forward its view that cards featuring ruder words are positioned on higher racks out of children’s eyeview, plus the shop does display a ‘Parental Guidance’ sign advising parents that some of the cards and gifts are of an adult nature.

1E. Daily Mail Scan 2
The full page article that appears in today’s Daily Mail that was sparked by a visit to Scribbler.
MORE NEWS
Henries reactions Feature Image
 
Henries shortlist brings much joy – and there’s still time to enter the Young Designers award...
Charity Feature Image
 
Presentation, Abbotprint, Cath Tate Cards and Pencil Me In are all doing their bit...
ND winners 24 Feature Image
 
Graduate showcase provides talented creatives opportunities with the publisher...
GCA conf Feature Image
 
Cardies’ Local meet-up checks out stunning venue for GCA’s annual conference – tickets now available...
Packaging prize Feature Image
 
Sherwood, Antalis and Windles honoured for environmental efforts...
Crumble jigsaw Feature Image
 
Publisher clinches licensed jigsaw deal with Ravensburger...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.