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All set for Spring Fair!

£1,000 prizes up for grabs, Little Black Book lands, and new event director announced


Two £1,000 prizes are on offer as Spring Fair revs up with a new event director, the Little Black Book and bright new finds for the show set to hit Birmingham’s NEC, over 5-8 February.

All registered visitors will be in with a chance of being randomly selected for the two £1,000 voucher available to spend during their buying trip at the show, organised by Hyve Group.

Above: Register by 22 January to be in with a chance of winning a £1,000 voucher
Above: Register by 22 January to be in with a chance of winning a £1,000 voucher

To be in with a chance of scooping one of the £1,000 prizes, attendees must register before Sunday 22 January, 2023, and the prize draw will take place on Tuesday, 24 January. The £1,000 voucher can only be used to place an order with an exhibitor at Spring Fair 2023 on the dates of the show (5-8th February 2023). For full terms and conditions click here. 

This follows on from the success of a similar competition last year with winner, Interiors In Bloom picking two new suppliers when spending the windfall, one of which was Joe Davies.

As Paul Hooker, managing director of Joe Davies, commented: “Among the many new customers was Interiors In Bloom – the competition was a great success for both parties, with most of the order already supplied and repeating, we’re looking forward to becoming a regular and trusted supplier to the business.”

Above: The Little Black Book is a great guide to Spring Fair
Above: The Little Black Book is a great guide to Spring Fair

Meanwhile, the Spring Fair’s Little Black Book will be landing through attendees’ letter boxes shortly, offering an exclusive insight into all things new and noteworthy at the show, full floorplan, snapshot of Spring Fair highlights, preview of the latest products and an A-Z list of exhibitors showcased.

Anyone already registered to attend should receive the hard copy, while everyone will be sent the digital version, so all visitors to the show can find highlights such as the New Product Showcase, speakers on the Inspiring Retail Stage, and the Sustainability Product Showcase.

On the personnel front, Alejandra Campos has been promoted to event director of both Spring and Autumn Fairs, where she will focus on the integral fashion show Moda and Autumn Fair, working alongside fellow SAF event director Daniel Mayhew whose focus is Spring Fair.

Above: Alejandra Campos is now event director
Above: Alejandra Campos is now event director

SAF portfolio director Nicola Meadows said: “Since joining Hyve, Alejandra has shown immense talent, passion and drive and we are confident she will bring enormous energy and expertise.

“Alejandra and Daniel make a remarkable team and bring many years of invaluable experience in the industry and a combined vision to drive progress, innovate, and develop the shows to ensure they continue to meet the needs of our community and deliver return on time and investment. They take the helm at a very exciting moment in the history of the shows.”

Spring Fair will encompass 14 sectors within four destinations across eight halls – Gift which includes Greetings & Stationery in Hall 3, plus Christmas, Floral and Seasonal Decorations; Home with Living & Décor, Housewares, Everyday, and The Summerhouse; Moda fashion featuring its own catwalk as well as Jewellery & Watch, Womenswear, Fashion Accessories, and Footwear; and the newly-launched responsible sourcing show Source Home & Gift.

Above: Bright finds for Spring Fair (clockwise from top left) Dyson Design, Sabivo Design, Alljoy Design, and Cath Tate Cards
Above: Bright finds for Spring Fair (clockwise from top left) Dyson Design, Sabivo Design, Alljoy Design, and Cath Tate Cards

As the show returns to the NEC, there are plenty of bright finds across the halls, especially in Greetings & Stationery where the GCA’s Debut area features newcomers to the event, while other publishers exhibiting include Berni Parker Design stand 3N44, Bexy Boo 3S26, Brainbox Candy 3S37, Cardgains Village 3M10-N11, Cardology 3M30, Cinnamon Aitch 3P44, Dandelion Stationery 3R20-S21, Danilo 3N20, Emma Ball 3N03, Emotional Rescue 3R15, Enveco 3Q35, Glick 3Q15, Great British Card Company 3L20-M21, Holy Mackerel 3R02, IC&G 3M10-N11.3, Jonny Javelin 3N40-P41, Kingfisher Cards 3N24, Laura Darrington Design 3S31, Ling Design 3L10-M11, Mollie Mae 3R36, Museums & Galleries 3L30-M31, Nigel Quiney 3R25, Noel Tatt Group 3L31, Paper Salad 3R10, Paperlink 3M32, Peartree Heybridge 3M51, Pigment 3L31, Poet And Painter 3R40, Rachel Ellen Designs 3Q10-R11, Raspberry Blossom 3K24, Redback Cards 3S25, Rosie Made A Thing 3P21, Rush Design 3S20, Tache 3S11.1, The Art File 3P11, The Eco-Friendly Card Co 3M52, The Seed Card Company 3P15, UK Greetings 3M10-N11.8, Wendy Jones-Blackett 3L25 and Wrendale Designs 3P10-Q11.

Nicola added: “All of the team at Spring Fair are very excited about opening the doors – we’re all committed to offering our visitors – thousands of the UK’s brilliant retailers – the most accessible, diverse, and inspirational marketplace for discovering their shop’s bright new finds.

“The show offers an incomparable destination for sourcing newness, innovation and your next bestsellers. Our vision for discovery builds on the show’s heritage as a trusted platform for buyers and adds an improved layout and unparalleled opportunities for cross-buying and creativity.”

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