A Hallmark greeting card stars in McDonald’s latest advertising campaign, to deliver the fast food giant’s commitment to sustainability.
The ‘Change a little, change a lot’ ad campaign focuses on the small changes McDonalds is making to positively impact on the planet, people and farming.
In the first advert of three, the highlight is on waste reduction including how its used cooking oil is being converted into biodiesel for its trucks, its Happy Meal toys are being turned into kids’ playgrounds and how its McCafé cups are being upcycled into greeting cards – illustrating the latter point by featuring one of Hallmark’s CupCycled cards.
This card range, which debuted at PG Live in 2019, is printed on board, made by James Cropper in the Lake District, out of recycled disposable coffee cups and a mix of FSC certified materials.
“We are delighted that one of our cards is featured in the McDonalds’ campaign, as this chimes with our commitment to sustainability,” said Kirstie Watson, Hallmark’s communications partner.
To watch the commercial, click below…
“We will continue to work with James Cropper to help drive forward this sustainable way to make an impact, by taking some of today’s waste and turning it into beautiful cards that create lasting moments for tomorrow,” adds Kirstie.
It’s estimated that 2.5 billion take-away cups are thrown away each year and Cropper’s CupCycling process is dedicated to upcycling as many take-away cups as possible and turning them into beautiful papers.
Top: The first in a trio of adverts shows how making little changes can have a positive effect on the environment.
