Paperchain is a small shop, based in the seaside town of Seaton in Devon. Owner Emma Grigg reveals what is selling well among the loyal locals and tourist customer base.
Everyday: Across The Board from IC&G
“All of the publisher’s occasions cards are great sellers because of the strong designs and good price points.”
Humour: Across The Board from Pigment
“Simple humour that always sell well.”
Humour: Enid Blyton and Ladybird from Danilo
“The classics have made a great comeback!”
Humour: Warning from Brainbox Candy
“Designs for our older audience!”
Photographic: Across The Board from Leonard Smith
“Beautiful photos with a range of Bible texted cards.”
Contemporary: Boutique spinner from Noel Tatt
“This has been a real strong seller for us. The cards are blank inside so they can be used for any occasion and are small and easy to pick up with great colours and captions. Customers will pick up five or six at a time.”
Traditional: Velvet from Jonny Javelin
“Traditional wordy and pretty designs with just the right amount of glitter.”
Handmade/Hand-Finished: Ewe & Me from The Handcrafted Card Company
“Fresh and simple designs hand-finished with touches of glitter and crystals.”
Handmade/Hand-Finished: Strawberry Fizz from Talking Pictures
“Both bright and fun standout cards at a good price point.”
Giftwrappings: Partisan and Simon Elvin
“A local wholesale company provides us with good quality affordable flat and roll wrap.”
Ancillary: Chocolate Cards and Guardian Angel Milestone Gifts from Xpressions 4U
“These have all been strong sellers and good pick me up gifts.”
Ancillary: Mirror Mirror from WPL
“This range did fantastically and the relaunched products are also selling well.”
Top: By the seaside, Paperchain in Seaton has some lovely product.
