What’s Hot in Box of Delights in Flitwick, Bedfordshire?

In South Africa, this time 30 years ago, Nelson Mandela had just been released from prison after 27 years, in London Margaret Thatcher had just resigned as the Prime Minster, while in the Bedfordshire town of Flitwick, the mother and daughter duo of Jan Wood and Michelle Ellingham threw open  the doors of their new card and gift shop, Box of Delights.

Three decades on and Jan and Michelle have been joined by the third generation, in the form of Olivia and Sophie.

As Michelle told PG Buzz: “While the years have flown by – and we have seen so many changes and product best sellers. Remember Beanie Babies and pot pourri? – the core of the business remains the same, to provide a meaningful card and thoughtful gift for our customers.”

Above: The new neon sign that has just been installed in Box of Delights.
Above: The new neon sign that has just been installed in Box of Delights.

The retail business has confronted all manner of challenges, from a major fire in 2004, recessions and of course the ongoing pandemic, it has throughout everything, been there for its local community. During lockdown its windows are emblazoned with paintings from local school children supporting the and key workers, while a local delivery service for cards and gifts was very active.

“You know what they say about work…choose a job you love and you will never have to work a day in your life. How lucky am I never to have worked!!!” exclaimed Michelle.

Here, she shares some of the well-loved store’s best sellers…

Above: Box of Delights is so much part of Flitwick life that it is worthy of a ‘blue plaque’.
Above: Box of Delights is so much part of Flitwick life that it is worthy of a ‘blue plaque’.
Above: The Flitwick retailer is now a three generation business.
Above: The Flitwick retailer is now a three generation business.
Above: Michelle Ellingham (left) at a Henries judging with the GCA’s Amanda Fergusson.
Above: Michelle Ellingham (left) at a Henries judging with the GCA’s Amanda Fergusson.

Everyday

Quicksilver from Wendy Jones-Blackett

“The wide appeal of this range sets it apart.”

Jumbo Jamboree from Paper Salad

Macaroon from Janie Wilson

Humour

Words of Wisdom from Dandelion Stationery

“Customers love a good laugh, especially now!”

Gin & Frolics from Rosie Made A Thing

Quotish from Brainbox Candy

Across the board from Paperlink

Above: A Christmas design from Rosie Made A Thing.
Above: A Christmas design from Rosie Made A Thing.

Art

Elle/Bleu/Luxe from Belly Button Designs

“There is a card for every taste.”

Diamond Blush from Five Dollar Shake

Across the board from Caroline Gardner

Above: An Elle design from Belly Button Designs.
Above: An Elle design from Belly Button Designs.

Children’s

Cherry On Top from Rachel Ellen Designs

“The colours and engaging designs score.”

Across the board from Stop the Clock Design

Above: Stop the Clock Design’s cards chime with Michelle’s customers.
Above: Stop the Clock Design’s cards chime with Michelle’s customers.

Giftwrappings

Across the board from The Art File, Deva Designs, Belly Button DesignsPenny Kennedy and Caroline Gardner

Self-purchases

Face coverings Counting Stars from Lime Tree Designs

“Signs of the times!”

Urban Botanics diffusers from Stoneglow

Hairbands from Powder and Caroline Gardner

Above: Diffusers from Stoneglow bring sweet smelling sales for Box of Delights.
Above: Diffusers from Stoneglow bring sweet smelling sales for Box of Delights.

Gifts

Sentiments from East of India

Water bottles from Wrendale Designs

A littles… from Joma

Perfect Pouches from Katie Loxton

Bone china mugs from Belly Button Designs

Bath melts from Bomb Cosmetics

Top: Box of Delights has been a landmark shop in Flitwick for three decades.

 

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