UK Greetings is getting behind Thinking of You Week (which runs September 24-30 this year) with a host of activities, which sees it putting greeting cards at the heart of all relationships, be it in joy or sadness.
The card publisher is kicking off its support of the GCA-initiated Week (now in its fifth year) with a greeting card event at the Pilgrims’ Friends residential complex in Mirfield.
As Louise Makin, UKG’s internal communications manager explained that following on from a successful Christmas card event at Pilgrims’ Friends, in the build up to Thinking of You Week a team from UKG will be arrive with a variety of greeting cards and “will spend time with the residents, talking to them about who they would like to send cards to, prompting them to remember people they have perhaps lost touch with or need to congratulate on something. We will be on hand to help them select the cards and write the messages if need be.”
On September 25 members from the UKG team (including some calligraphers) will be undertaking some poignant card writing themselves, spending time at Martin House Children’s Hospice, a Yorkshire-based charity that UKG supports.
“We will be writing some heartfelt thank you cards to the many volunteers who help the charity a well as those who have donated to the worthy cause, many due to personal connections,” explains Louise. “The Hospice is a big believer in the power of sending greeting cards and insists that the message is well thought through and the envelope is hand written. It feels such a privilege to be able to help in this way,” she added.
A more joyful event will be when members of the UKG team go into Reinwood Junior School, in Huddersfield, to help facilitate a greeting card writing session with the children.
“All the pupils’ names will be put into a hat and they will then each be given someone in their class to whom they will select, write and give a card to,” explains Louise.
In tandem with this, UKG will also be running Thinking of You Week activities within its offices. As per previous years, the company will have an internal displays of cards, which staff can write in and post, with UKG picking up the price of the postage.
- Thinking of You Week had some good exposure at Top Drawer earlier this week with a special GCA/Thinking of You Week branded ‘wall of happiness’ displaying cards from GCA-member exhibitors.