In the second part of our Spring Seasons trend watch (read the first part here) PG Buzz explores some of the motifs and colourways sighted on Mother’s and Father’s Day cards for 2019.
Cuddles, caring and cake
Mother’s Day – 31 March 2019
The ‘art-house theatre’ of modernist artists’ exhibitions over the last few years continues, with Picasso at The Tate Modern and Frida Kahlo at the V&A this summer, influencing designers and perpetuating the loose painterly infusion on greeting cards, including 2019 Mother’s Day designs.
Whether it’s bold brush strokes, dainty watercolour washes or calligraphic ink flourishes, designs are making a sweeping statement, and are especially magnificent on the burgeoning bright bouquets for Mum. Bold blooms in delicious tangerine, peach, rose and lemon hues, shining on snow-white board, burst with love and appreciation for mums (and nanas), and add a touch of green foliage, or soft turquoise, and a sprinkling of gold foil finishes for that luxurious feel, and mums will be in their ‘element’.
Designs are also fizzing with treats for mums of Prosecco or vintage delicate china and delicious cream teas and cake, and adorable dachshunds and shy bears have been joined by sweet little birds as tiny messengers of adoration and gratitude, which are relayed in intimate and hand-written fonts or curling brush strokes to Mum for her cuddles, comfort and care.
Father’s Day – 16 June 2019
An ice-cold craft beer, master of the mountain, king of the BBQ and a well-dressed gent, Father’s Day designs for 2019 reflect dads of all kinds.
The craft beer revolution has seen the number of UK breweries surpass 2,000 – the highest since the 1930s, and with the rise of artisan beer and micro-breweries card designs for next year’s Father’s Day are ‘tapping’ into this growing trend by serving artwork of contemporary beer bottles or frothy pints – a delicious treat for dads on Father’s Day.
There’s also the Bear Grylls dad, who can harness nature and loves adventure and the great outdoors. For this pater only designs of fir trees, camping and big beautiful wide-open spaces will do. But for the well-dressed papa about town, card illustrations of beautiful vintage barber shop shaving paraphernalia and aftershave balm reflect the tools found in the male grooming armoury, and dads will be perfectly accessorised with snazzy socks and ties.
Of course poor old dad is always the target of teasing and gentle ribbing, but after all the jokes Dad is held in high esteem and is considered a family protector and champion, with card iconography reflecting his superhero status.
Stylish muted blues, from midnight to teal, with a hint of orange, one of this year’s main fashion hues, are the card colour palette for 2019 Father’s Day designs, beefed up with big bold and gold metallic finishes.
Top: Roger la Borde’s luxe 3D Pop & Slot Occasion Card Scenes come flat-packed with a matching greeting card.