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Tache hits 10 in style

Party planned for Pennie and Frank to mark the publisher’s decade birthday

 

Cake is definitely a big thing in birthday celebrations and Tache marked hitting double figures in sweet style at Spring Fair this week.

Among a number of publishers having a big birthday at the show, organiser Hyve Events supplied delicious cakes to prove the greeting card industry is centred on celebrations – and PG has been doing its bit by checking in with various businesses across the card world to share some of the significant moments in their evolution and plans to mark the milestone.

In the latest in the series, PG caught up with Pennie Bryant, who co-founded Tache with her partner Frankie Nicholls a decade ago and, like the very stylish lady herself, the company has enjoyed many different looks over the years…

Above & top: Frank and Pennie are always up for a celebration – at Spring Fair they marked Tache’s 10th birthday with a joint cake alongside Louise and Gavin from Louise Tiler Designs
Above & top: Frank and Pennie are always up for a celebration – at Spring Fair they marked Tache’s 10th birthday with a joint cake alongside Louise and Gavin from Louise Tiler Designs

Significant moments: “In just 10 years Tache has taken some giant leaps. Frank and I often find ourselves awestruck – a decade? It feels like only yesterday that we sent PG our handmade fox card.

“Perhaps the biggest stride was making our entire range of greeting cards fully recyclable. This move wasn’t just good for the environment, it felt right, echoing our commitment to the planet.

“And then, within just half a year of starting up, we found ourselves in John Lewis, a milestone that marked our entry into the world of premium retail. Now, we’re creating exclusive gift and stationery collections with them.

Above: Tache’s licensing tie-up with Heinz saw the company reach the finals of The Henries 2023
Above: Tache’s licensing tie-up with Heinz saw the company reach the finals of The Henries 2023

“Our journey didn’t stop at design. We set up a complete operation in the UK, handling design, manufacturing, and fulfilment. Not only did we go global, but we also managed to do so profitably, all from under one roof. By 2017, we’d moved into our first dedicated premises and, a few years later, we hit a major sales milestone by selling over a million handmade cards in a year.

“The heart of Tache is our team. We started small, but now have 16 employees and a family of 45 remote workers who are central to our operations. Our collective efforts have been recognised with several industry awards, notably our first in The Henries 2019 in which we won Best Handmade Card Range.

“Along the way, we’ve formed incredible partnerships and licensing deals with well-known brands like Smiley, Movember, Unilever, Heinz and Elmer. And how can we forget when our cards caught the eye of superstar Adele, making national headlines and capturing hearts!”

Above: Tache has developed gift ranges for John Lewis and Next
Above: Tache has developed gift ranges for John Lewis and Next

Marking the milestone: “We’re hoping to celebrate our 10th anniversary in style, with a big colourful Tache party.”

The next chapter: “Looking ahead, Tache aims to continue forging dynamic partnerships and licensing agreements, with the dream of collaborating with Disney.”

Above: Tache launched its first Elmer licensed range at Spring Fair
Above: Tache launched its first Elmer licensed range at Spring Fair
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