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Soul Is Keen As Mustard To Diversify

Things are hotting up at Soul with some Mutiny in the ranks.  The card, stationery and gift company is diversifying in a number of directions – through expanding its home produced product portfolio as well as through a couple of distribution arrangements. 

Making its debut on its stand at the Harrogate Home and Gift exhibition (which is on until end of play tomorrow, July 17) is Mutiny, a range of mustards that David Hicks, founder of Soul (and its sister company, Really Good) has created.

Above: The Mutiny mustard collection.
Above: The Mutiny mustard collection.

“I used to be a chef a long time ago, and have always loved cooking,” says David, explaining the rationale for the new collection. And the brand name? “It’s called Mutiny because I invented all the mustard recipes on my boat where I live.”

The mustards, which comprises eight different flavours, all have one element in common – booze!

Flavours include Vodka and Chilli, Whisky and Orange, Bloody Mary and Ginglish (English mustard with gin).

The Mutiny products are all handmade in Cumbria, with even the jars and lids made in England.

They’re all honey based, gluten free and, apart from one are vegetarian.

Soul’s stand at the Harrogate show was also the launchpad for the Karri range of brightly patterned large re-usable shopping bags. The range, created and produced by SSA (co-owned by Maranda Bukong and Greg Warrington) comprises 16 designs, which can be displayed in a countertop fixture.

Above: Soul/Really Good’s Lisa Shoesmith (left) with Maranda Bukong each with a Karri bag on the stand at Harrogate.
Above: Soul/Really Good’s Lisa Shoesmith (left) with Maranda Bukong each with a Karri bag on the stand at Harrogate.

“We have known Maranda and Greg for a long time through their sourcing business so when Maranda showed us the Karri range she had developed we felt it would compliment our existing products so came to an agreement about distributing it,” Lisa Shoesmith, general manager of Soul and Really Good explained.

Above: Some Siabann Skincare products displayed on the Soul stand at the Harrogate show.
Above: Some Siabann Skincare products displayed on the Soul stand at the Harrogate show.

In addition, the Soul rep force is now also carrying the Siabann Skincare range.

This beautiful range of soap and skincare collections is created in Scotland using natural ingredients.

“We came across this lovely company at Top Drawer and got talking. The products are just lovely,” summed up Lisa. While Siabann is also continuing to sell its products too, the Soul rep force is also carrying the line.

Above: The Siabann products are made from the finest natural ingredients.
Above: The Siabann products are made from the finest natural ingredients.

Top: David Hicks with the new Mutiny range.

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