Card publisher Santoro is well known for adding ‘theatre’ to the card racks with its 3D card ranges, so it seems fitting that it played a part in the Oscars, getting up close and personal with Hollywood stars.
The Oscars always bring together the best in glitz and glamour with international leading brands vying to be included in the stars’ goody bag – and Santoro’s Pirouettes made the grade.
The myriad of top celebs attending the red carpet Secret Room Luxury Lounge event in LA that honoured the 2018 Oscars were very enthusiastic about the Santoro 3D cards that were on display as well as in the goody bags.
Oscar nominees Yance Ford, producer of Strong Island, and actor Sam Humphrey from The Greatest Showman were among those who were only too pleased to the photographed with the Santoro products.
Commenting on the brand’s unexpected exposure to the glitterati crowd, Meera Santoro, who co-founded the company with her husband Lucio, told PG Buzz: “We are absolutely thrilled. Despite Lucio and I being in this business for 100 years (or thereabouts!), we never fail to be excited by experiences like this”.
Meanwhile, Santoro is in the running to receive the US greeting card industry equivalent of the Oscars, with its Hummingbird Pirouette design a finalist in the 2018 Louie Awards, the winners of which will be announced at an awards event to be held in New York in May, during the US’ National Stationery Show.