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Santoro Is Investing In A Dedicated UK Sales Force

It is all systems go at Santoro. Coinciding with Chris Houfe (the well known former sales director of GBCC) joining Santoro at the start of this week, filling the newly created position of UK sales manager (https://www.pgbuzz.net/chris-houfe-joins-santoro-as-uk-sales-manager/), the card and gift company is putting plans in place to really step up a few gears in the UK, by investing in a team of full time sales representatives.

Above: One of the new Gorjuss card designs from Santoro that co-ordinates with a wealth of gift products.
Above: One of the new Gorjuss card designs from Santoro that co-ordinates with a wealth of gift products.

“Chris joining is integral to our anewed approach to better serving the UK market,” Meera Santoro, co-founder of Wimbledon-based Santoro told PG Buzz. Santoro’s cards, gifts and brands have a presence in 93 different countries now, yet at present the company does not have a field sales team serving UK retailers.

Above: A Christmas Bauble design.
Above: A Christmas Bauble design.

“Given the expansion of our already huge product portfolio, into Christmas and other occasions, the time is right. You could say that this week is the start of our rest of our business life!” added Meera.

Despite having only joined the company on Monday (April 8), Chris Houfe has wasted no time in working with Meera and her husband and business partner, Lucio to put a recruitment strategy in place.

Above: One of the 25 designs in the cute Tiny Squee Mousies range.
Above: One of the 25 designs in the cute Tiny Squee Mousies range.

“The key is finding the right people. We will begin with appointing around half a dozen people who will collectively form a strong team with the right attitude, good relations with customers and a true appreciation of the products,” Chris told PG Buzz.

Underlining its commitment to the UK retailers, Santoro is a sponsor of The Retas greeting card retail awards for the first time this year.

Above: Master Pieces is a daring and bold new range from Santoro.
Above: Master Pieces is a daring and bold new range from Santoro.

Top: Meera Santoro with Chris Houfe in one of Santoro’s showrooms in its Wimbledon headquarters.

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