Royal Mail Video Gets To The Heart Of Thinking Of You Week

Royal Mail has really got behind Thinking of You Week this year, which kicked off on Sunday (September 22) and runs until September 28, during which people are encouraged to send a card for no particular reason, but to show they care and thought of the recipient.

Not only has Royal Mail committed to including a Thinking of You Week stamp cancellation mark that will feature on millions of pieces of mail this week, but it also commissioned a film which drills down into the essence of the week-long GCA-instigated initiative.

Above: A Thinking of You Week card writing initiative was filmed by Royal Mail and shared on social media.
Above: A Thinking of You Week card writing initiative was filmed by Royal Mail and shared on social media.

The cameras were rolling when Royal Mail staged a Thinking of You Week activation in one of its office reception areas whereby it encouraged staff to select cards, write them then and there and post them.

Above: This Royal Mail employee explained how she was sending a card to a friend who could do with cheering up.
Above: This Royal Mail employee explained how she was sending a card to a friend who could do with cheering up.

The film crew put the Royal Mail card senders on the spot asking them to whom they were sending the cards to and for what reason.

Above: Just one of the Thinking of You Week downloadable assets that is hosted on the dedicated site (www.thinkingofyouweek.cards).
Above: Just one of the Thinking of You Week downloadable assets that is hosted on the dedicated site (www.thinkingofyouweek.cards).

Entitled ‘Who are you thinking of?’, the film shows how mums, brothers, friends, colleagues from the Royal Mail team all are in for some extra greeting card wishes this week for various reasons, be it to cheer someone up who’s down in the dumps, to letting them know how they bring sparkle to the office.

Above: GCA’s ceo Amanda Fergusson (second right) with Royal Mail’s Paul Tatman-Madsen and Debbie McAuliffe far left) and PG’s Jakki Brown at a recent meeting at which Thinking of You Week was discussed.
Above: GCA’s ceo Amanda Fergusson (second right) with Royal Mail’s Paul Tatman-Madsen and Debbie McAuliffe far left) and PG’s Jakki Brown at a recent meeting at which Thinking of You Week was discussed.

The video, which is being shared widely via Royal Mail’s social media channels ends with the call to action ‘Send a card to someone you’re thinking of.’

To watch the film, click here

Top: Royal Mail has got behind Thinking of You Week again this year.

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