PG Live Action: Lagom’s 10th anniversary

For the last decade Lagom Design has done things in its own quiet, stylish way, ploughing its own furrow. Now as the company celebrates 10 years Lagom founder Kelly Hyatt and his partner in love and business, Paula Mearns want to do something different to thank those who have been part of their journey – it will be a feast for the eyes at PG Live.

Kelly Hyatt
Kelly Hyatt

Kelly Hyatt has always had a passion for greeting cards. As an art student, he paid his way by selling his own hand-painted designs in Covent Garden, from a sheet on the floor. Kelly started Lagom Design on the kitchen table of his bijou apartment in the 16th arrondissement in Paris, with £6000. Last year Lagom had a turnover of £1.3 million, this year it is set to reach £2 million, with some exciting plans and collaborations in the pipeline.

“I do feel proud to be celebrating our 10th anniversary of the business. We have worked on collaborations with some of the most talented illustrators in the world and our cards and wrap are sold in many of the leading independent retailers, department stores, galleries and museums in the globe,” says Kelly reflecting on the company he started “on the kitchen table” back in 2007.

A Lagom Design card
A Lagom Design card

But first there is a milestone to mark, in the best possible Lagom taste of course!

“We really wanted to say thank you to those who have been a part of Lagom’s growth, from the artists we work with, to the many stores we supply that we respect so much, to our production partners for going the extra mile on be it sourcing the perfect board and paper or achieving the perfect finishes on the cards,” says Kelly.

Part of this ‘thank you’ will be evident at PG Live. Lagom Design’s stylish touches will be apparent in the Gallery Hall where the lunch will be served and saxophonist Graeme Airth (of Curiousity Killed the Cat) will entertain diners.

Other elements of the anniversary ‘thank yous’ are more tactile. In addition to a limited edition notebook that is being specially produced, is a rather special limited edition print by renowned graphic artist Ryan Chapman, whose impressive client list includes working with Google, Lego, Microsoft, AirBnB and Victorinox, as well as a long list of media commissions.

“I have always really admired Ryan’s style and use of colour and so contacted him to ask if he would create some special artwork to mark our anniversary,” explains Kelly about the specially commissioned artwork (which features members of the Lagom team, including the two office Daschunds) which are being printed for Lagom customers and as a keepsake for all those coming to PG Live.

“We are now also working with Ryan on a range of cards featuring his work for later in the year,” adds Kelly.

Read the full article about Lagom’s 10th anniversary celebrations in the May issue of Progressive Greetings

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