With a tagline of ’50 Colourful Years’, Paperchase is lining up a whole series of events, promotions and fun stunts to mark its 50th anniversary.
“It is all about saying thank you to our customers,” summed up Joe Irons, multi channel director, who has been spearheading the anniversary festivities.
Paperchase has come a long way since its humble beginnings, when fellow Chelsea Art School students Judith Cash and Eddie Pond opened a small shop in London’s Kensington in 1968. The retailer now trades from 140+ standalone shops as well as concessions within other retailers’ stores (such as Selfridges, Fenwick, Next), a presence overseas and online, through its own ecommerce site as well as portals such as ASOS and Amazon.
“It is quite something to think that Paperchase has been selling stationery to three generations – and we want it to carry on doing that for many generations to come,” said Timothy Melgund, who has recently become deputy chairman of the company. Duncan Gibson is now chief executive of the design-led retailer.
As well as an innovative scratchcard promotion for customers, Paperchase has also developed a collection of 50 special products which are based on the original lines stocked by Paperchase in the early days “but with a twist”.
