Louie Fame For Lagom, Laura Sherratt, Rosie Made a Thing, Ohh Deer, Laura Darrington, Sally Scaffardi And Think of Me

Rosie Made a Thing, Ohh Deer, Laura Sherratt, Sally Scaffardi, Laura Darrington and Lagom are among the UK greeting card publishers to have reached the finals of The Louie Awards 2019, the US counterparts of The Henries awards in the UK.

Above: The branding for this year’s Louie awards.
Above: The branding for this year’s Louie awards.

The creativity of UK publishers did not go unnoticed by the US judges of the Louies resulting in British card designs being feted among the 165 specific card designs that have just been officially announced as finalists by the US Greeting Card Association that owns and organises The Louie awards.

Above: The US Greeting Card Association owns and organises The Louie Awards.
Above: The US Greeting Card Association owns and organises The Louie Awards.

As PG Buzz has previously announced Think of Me’s transatlantic set-up (the founders Dan and Freya Kane now live in California though the fulfillment is still handled in the UK) is clearly providing the best of both worlds as one of the publisher’s designs is also in the finals https://www.pgbuzz.net/think-of-me-naked-is-the-eco-campaign-from-card-publisher-think-of-me/. Other finalists include several US brands that are well known on UK shores, including Avanti (distributed in the UK by GBCC) and Up With Paper (distributed in the UK by Noel Tatt and Northern Lights).

In addition, Quilling Card, which has just signed a distribution deal with UK company, East West also reached the finals with one of its intricately hand created designs.

Above: This Lagom design (distributed in the States by Calypso) is in the finals of The Louies.
Above: This Lagom design (distributed in the States by Calypso) is in the finals of The Louies.
Above: A delightful Laura Sherratt design that is in the finals of the Thank You category.
Above: A delightful Laura Sherratt design that is in the finals of the Thank You category.
Above: An Ohh Deer design that is in the Most Humorous category.
Above: An Ohh Deer design that is in the Most Humorous category.
Above: A US-centric Rosie Made a Thing design that is in the finals of the Mother’s Day category.
Above: A US-centric Rosie Made a Thing design that is in the finals of the Mother’s Day category.
Above: The Laura Darrington card that is in the finals of the occasions category.
Above: The Laura Darrington card that is in the finals of the occasions category.
Above: The Sally Scaffardi card that has reached the finals in the wedding category.
Above: The Sally Scaffardi card that has reached the finals in the wedding category.
Above: EastWest is now distributing Quilling Cards in the UK.
Above: EastWest is now distributing Quilling Cards in the UK.
Above: Avanti (distributed by GBCC in the UK) has a number of designs in the finals of The Louies.
Above: Avanti (distributed by GBCC in the UK) has a number of designs in the finals of The Louies.

Summing up the awards, the US Greeting Card Association website details: ‘The LOUIE Awards recognise, reward, and celebrate that moment when art, editorial, and design perfectly coalesce to bring these emotions to life and memorialize the numerous milestones in our lives.’

The judging panel of comprised industry experts, including publishers, suppliers, media, buyers and others active within the industry.

The winners will be announced at The LOUIE Celebration – Speakeasy Soirée which will take place on Sunday 18 May at 26 Bridge in Brooklyn, New York. The LOUIE Celebration will coincide with Noted: The Greeting Card Expo, the brand new greeting card trade show that is being organised by the US Greeting Card Association. It will take place May 18-20 in Brooklyn Expo Center in Brooklyn.

All finalists can be seen in the Louie Gallery https://greetingcard.secure-platform.com/a/gallery?roundId=23

 

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