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Into The Green Publishing Debuts At Spring Fair 

Having made its presence felt in the wholesale card publishing sector with Out of the Blue Studios, co-owners Clive Rubin and Peter Rawlingson are now also turning their attentions to the DTR side with the launch of Into The Green Publishing which has caring for the environment at its heart.

The new card publishing business is debuting at the imminent Spring Fair (2-6 February at the NEC) on stand H60, in Hall 2 with a strong green message.

Above: Some of the icons Into the Green Publishing has devised to communicate its environmental credentials to the trade.
Above: Some of the icons Into the Green Publishing has devised to communicate its environmental credentials to the trade.

“We founded Into the Green Publishing on the belief that great cards don’t have to cost the earth,” director Peter Rawlingson told PG Buzz. Elaborating he assured that all the cards from the new company will be “free from plastic, made from sustainable sourced board, fully recyclable, only using biodegradable glitter and both packed and shipped in paper packaging.”

Above: In the Green Publishing/Out of the Blue Studios’ co-owners Clive Rubin (second left) and Peter Rawlingson (centre) at The Henries last October (at which Out of the Blue won the Best Wholesale Range award) with colleagues (left-right) Bobbie Mulkerrin, Martin Sanderson and Colleen Whittaker.
Above: In the Green Publishing/Out of the Blue Studios’ co-owners Clive Rubin (second right) and Peter Rawlingson (centre) at The Henries last October (at which Out of the Blue won the Best Wholesale Range award) with colleagues (left-right) Bobbie Mulkerrin, Martin Sanderson and Colleen Whittaker.

Pre-empting any issue over any envelopes going astray in store, the publisher is to include an extra two envelopes with every pack of six cards.

The company has devised a suite of icons to relay its environmental pledges to the retailer.

The company’s three inaugural card collections – The Clayton’s Family, Fiesta and Motion – spans over 230 designs. They will be carried by a network of independent sales agents.

Above: A trio of designs from Into the Green Publishing from (left-right) The Clayton’s, Fiesta and Motion ranges.
Above: A trio of designs from Into the Green Publishing from (left-right) The Clayton’s, Fiesta and Motion ranges.

The publisher is offering a 10% discount for all orders placed at the show.

Top: Into the Green Publishing is the new eco sibling company to wholesale card publishing business, Out of the Blue Studios.

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