IG Design overhauls Poundland card range

IG Design Group has completely revamped the greeting card selection in Poundland stores, giving it a whole new look and new formats.

New card designs in Poundland from IG Design Group.
New card designs in Poundland from IG Design Group.

The new range which is on sale in stores now is “a complete overhaul,” according to Laura Baxter, head of creative for IG Design Group, including new card formats and all new designs.

“We recognise the greetings card market has become increasingly trend and innovation led over recent years,” says David Jackson, channel controller for IG Design Group All Year Round Cards. “Consumers have the same high expectations of the single greetings cards offer in value and high street retailers as they do in specialist card retailers. Our latest collaboration brings the Poundland greetings card offer right up to date with the latest market trends and finishes, with a contemporary, innovative, high quality range at an extremely competitive price point.”

Laura Baxter and Esther Young at work for IG Design Group.
Laura Baxter and Esther Young at work for IG Design Group.

The range of 258 cards features 3D/pop-up and special folds as well as die cuts. The cards which are on sale in all 790 Poundland stores have been promoted by Poundland’s internal marketing team who has been showcasing some of the designs through social media on Instagram and Twitter.

  • IG Design Group is bolstering its creative resources, including the appointments of Esther Young and Laura Baxter as heads of creative, based out of the company’s Welsh office. Esther and Laura were promoted to heads of creative, and now dual manage IG Design Group UK’s Wales division, while influencing and guiding the wider UK studios. Esther and Laura have tight connections with customers and buyers, and have a hands-on approach to all aspect of Studio life. They also manage the product sampling team who are an extension to the Creative Studio.
The new card designs are in 790 Poundland stores around the UK.
The new card designs are in 790 Poundland stores around the UK.
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