With the annual Thinking of You Week celebrations just over six weeks away (24-30 September), Hallmark is getting prepared for the GCA-instigated card sending Week. The publisher has produced a special card collection kit exclusively created for its independent customers as well as a designated shipper for Tesco and multi-buy promo with Waitrose.
“As Thinking of You Week turns five this year and continues to focus on sending cards that spread love, positivity and wellbeing, instead of the standard social media post or text message, we have created a lovely kit for our independent customers to celebrate this special week,” says Amy Banks, trade, events and digital marketing manager.
“At Hallmark we truly believe that a card is never just a card, it’s the perfect way to show someone how much you care and there is no better time than during Thinking of You Week,” says Amy.
The kit includes cards featuring special captions, such as Thinking of you, With Sympathy, I am Here for You and Hello. “There really is something for all sending occasions, whether it be messages of support, or simply wanting to send a smile,” adds Amy.
In addition Hallmark will also be supporting Thinking of You Week through its grocery partners. It has developed a distinct shipper display unit for Tesco stores and has worked on a ‘4 for 3’ offer that Waitrose will be running to the support the Week.
“We will support Thinking of You Week across our social channels and website across the week in September and will have some amazing products to share that reflect Hallmark’s mantra to Leave Your Mark,” finishes Amy.
- Retailers can download POS and other assets from the Thinking of You Week website
