GCA Spring Seasons’ Toolkit Goes Live

A striking love message, contemporary blooms and depictions of ‘Dad dancing’ all come into play to get the message out to the public as to next year’s Spring Seasons dates.

Above: The GCA tagline ‘send a card, deliver a smile’ appears on most items.
Above: The GCA tagline ‘send a card, deliver a smile’ appears on most items.

Sparked by a plea from the Cardgains buying group to support retailers in promoting the Spring Seasons events, the GCA has initiated a suite of fresh designs for PoS items social media signoffs, which are now free to download from the trade association’s website: (http://www.greetingcardassociation.org.uk/news)

Above: Portrait and landscape formats are included for each event.
Above: Portrait and landscape formats are included for each event.

“For the third year running, the UKG design studio has risen to the challenge of creating some stunning artwork for Valentine’s Day, Mother’s Day, Easter and Father’s Day, free of charge for everyone to use,” explained Sharon Little, ceo of the GCA.

Above: Sharon Little, ceo of the GCA has worked with UKG to develop the suite of PoS.
Above: Sharon Little, ceo of the GCA has worked with UKG to develop the suite of PoS.

“The posters and social media banners not only remind the consumers of the upcoming events, but detail the exact date as well as the GCA tagline, ‘send a card and deliver a smile’,” she adds.

Above: Dancing dads feature on the Father’s Day design.
Above: Dancing dads feature on the Father’s Day design.

The poster artwork and social media graphics are in a variety of formats, making them suitable for instore use as well as imagery for Facebook and Twitter as well as email sign offs.

Additionally, encouraging and facilitating retailers to make the most of any Spring Seasons promotions or marketing initiatives, the GCA site also includes a handy list of local press contacts across the UK.

The recently published GCA UK Greeting Card Market Report highlighted that Spring Seasons cards account for 11% of the UK single card market. The British public spent £166 million on Spring Seasons cards last year, up from £161.6 million the year previous. Mother’s Day and Valentine’s Day were both up year on year.

Top: A graphical depiction for next year’s Valentine’s Day livery from the GCA.

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